|By Business Wire||
|December 2, 2013 01:09 PM EST||
eHarmony.com® today announced the launch of its new online dating service eH+, following the completion of a one month beta test. The new service combines online dating with an experienced matchmaker for those desiring a more personal dating experience. The beta test exceeded expectations with the company receiving hundreds of inquiries. The premium eH+ service is now moving to the pilot phase of development which will include a measured roll-out over the course of the year.
“The beta launch was a great success, proving out our marketing data that indicated significant interest in this product,” said Grant Langston, vice president of Customer Experience for eHarmony. “Our roll-out plan accommodates a slow build, with the expectation that by the end of 2014, eH+ will have a few hundred customers. eHarmony is known for the quality and effectiveness of our service and as we grow eH+, the focus will be on exceeding that standard with every interaction.”
eH+ combines the power of eHarmony’s famous 29 Dimensions of Compatibility® and its vast pool of candidates with traditional matchmaking to work personally with clients helping them find the love of their life.
eHarmony Featured in Upcoming Ben Stiller Movie
In an unusual twist, a new film to be released Christmas Day called The Secret Life of Walter Mitty will feature an eHarmony personal relationship matchmaker that helps Walter Mitty, played by Ben Stiller, as he struggles through his quest to impress a colleague who is also an eHarmony user.
“We were already well down the road of developing eH+ when the film’s producers asked if they could feature eHarmony,” said Langston. “The writers selected our service on the strength of the eHarmony brand so we did not pay for any product placement but simply gave permission. What the film did do was provide a timeline for us to bring eH+ to market, as we wanted to launch the product prior to the film’s release on Christmas Day.”
“The timing of the release of the movie, along with the product launch seemed perfect,” said Dr. Neil Clark Warren, founder and CEO of eHarmony. “We are thrilled that an eHarmony matchmaker will be represented in a Ben Stiller movie.”
eH+ already has a growing user base and is priced at $5,000 for the service for one year. For more information, please visit us online at www.eharmony.com/ehplus.
About eHarmony, Inc.
Santa Monica, Calif.-based eHarmony, Inc.(www.eharmony.com) was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships. New peer-reviewed research published in the Proceedings of the National Academy of Sciences (PNAS) ranks eHarmony as number one for producing the most marriages and the most satisfied marriages compared to all other methods studied. Of meeting places measured, eHarmony also had the lowest divorce rate.* On average, 438 people marry every day in the U.S. as a result of being matched on eHarmony, nearly 4% of new marriages.* Currently, eHarmony operates online matchmaking services in the United States, Canada, United Kingdom, Australia and Brazil.
*Based on data on 19,131 marriages from 2005 to 2012 by Harris Interactive, couples that met on eHarmony had significantly fewer breakups than couples who met via all other methods combined. Combining methods that account for less than 1% of marriages sampled.