|By RealWire News Distribution||
|December 3, 2013 07:36 AM EST||
Bedfordshire - 3 December 2013 - Basildon Borough Council, which currently services 180,000 visitors per year, has announced that its Customer Experience Programme of Change, supported by Qmatic, has saved the council £600,000 in its first year alone. The programme has established a centralised customer service operation that aims to deliver an improved customer experience at reduced cost. As part of this programme the face-to-face service centre has been redesigned to emphasise assisted self-service, opposed to a focus on simply 'doing for' or managing rather than responding to channel access trends.
Qmatic technologies helped facilitate these face-to-face changes, with customers choosing services they need independently on two touchscreens, which incorporate partner providers such as the Department for Work and Pensions. They have also provided screens with live wait time information so that people can make informed choices about service access.
"An improved customer experience means serving visitors with the right information, through the right channel in the right time; ultimately getting the basics right." said Tom Walker, Business Relationship Manager, Customer Services at Basildon Borough Council. "Qmatic helped us to identify how to make the guided self-service theory a practical reality with its enabling technologies, helping to deliver a slick customer journey here in Basildon. The systems create the right impression for an organisation focused on harnessing technology across the business and creating opportunity for the people of Basildon."
Lee Washbrook, Manager of Customer Services at Basildon Borough Council said, "As a consequence of the partnership with Qmatic we've been able to report an increase in our customer satisfaction by 2%. It might not sound a lot but we are pleased with this given all of the changes that we made as part of the programme. We were expecting to see a slight dip in satisfaction levels while our customers acclimatised to the new system and layout, as it can be challenging to garner support for such bold changes. So this is a promising sign and we anticipate satisfaction levels to continue to rise."
Qmatic advised on the physical design of the service centre, such as not having the self-check-in too close to the entry door to allow time for customers to adjust and prevent blocking the entrance to the Centre. Live performance information about waiting times from Qmatic's software now enables the council to filter queries more effectively meaning there are fewer and smaller queues at the door and less time waiting for general enquiries. In addition to this, the Council has shifted focus to helping customers to help themselves and, in doing so, hopes to empower them with available self-service technologies - reducing demand to the most costly transaction channel - face to face.
Physical barriers have been removed and two self-service touch screens are now in place in the reception area. These are accompanied by automated payment kiosks and tablet-enabled mobile advisors. Customers are no longer required to check-in; on arrival they simply choose the services they want to access via the best channel.
Reports from Qmatic's software highlight peaks in visitor numbers for Basildon Council who uses the information to communicate proactively with the customers who are visiting the service centre at those busy times. Via media screens situated throughout the contact centre, for example, the council can broadcast updates and notices on topics such as direct debit take-up, advertising tickets to the Basildon pantomime and advising any changes in services.
Steve Williams, Managing Director at Qmatic UK, said, "Basildon Council has a huge breadth of services operating out of one building which need multi-faceted support. Working closely with the council, we have been able to change customers' experience - people are attracted to the new system and think that it looks smart. Overall it has been viewed as a positive change, rather than change or even a service loss. Advisors are more mobile and able to do more to offer a more personalised service through a richer and broader base of advice. About a third of the UK local government uses Qmatic in this way and we're very happy that we've been able to help Basildon empower its visitors and increase its customer satisfaction levels."
Qmatic is a leading company in maximizing face-to-face customer touch points opportunities. Qmatic's solutions enable the integration of the virtual/on-line and real world to facilitate a seamless customer experience resulting in superior customer satisfaction, brand loyalty and improved profitability. From managing the customer journey to collecting insights from across a spectrum of customer interactions, Qmatic enables superior customer experiences. To design the optimum Customer Experience Management (CEM) solution based on the company's market leading software and hardware solutions, Qmatic has invented and uses the Customer Flow Management (CFM) methodology.
Qmatic holds market leading positions in the public sector, financial services, retail, and healthcare applications and it is estimated that more than a quarter of the world's population pass through a Qmatic system every year. Qmatic has a truly global footprint and operates in over 120 countries through own subsidiaries and partner network. The Qmatic Group has a turnover of EUR 60 million and employs some 300 people. The company's main owners are Altor Fund II GP Limited and ICG.
Qmatic UK is based at Derwent House, University Way, Cranfield Technology Park, Bedford, MK43 0AZ. Phone: 01234 757 110. Twitter Qmatic_UK.
+44 (0)1276 679570