|By Marketwired .||
|December 3, 2013 01:58 PM EST||
MISSISSAUGA, ON--(Marketwired - December 03, 2013) - Boston Pizza International, Canada's largest casual dining brand, opened its 100th location in Alberta today, marking the 352nd Boston Pizza in Canada. The store, located in Edmonton at 9630 Ellerslie Road SW, is the first in Canada built from the ground up using Boston Pizza's contemporary, new design concept. The 6,400 square-foot location features a state-of-the-art sports bar, a family-friendly, modern dining room and a vibrant outdoor patio.
"Boston Pizza's roots are in Edmonton -- it's where we opened our first location 50 years ago -- so it's not only exciting to open our hundredth store in the province, but somewhat symbolic to have it be the first in Canada to unveil our new store design," said Ken Otto, Chief Operating Officer for Boston Pizza International. "Boston Pizza continues to innovate, grow and thrive both in Alberta and across the country, due in large part to our commitment to continually evolve our brand, menu and design of our stores."
Boston Pizza's 50th Anniversary Design
Boston Pizza's new store design continues to maintain the unique offering of two experiences under one roof with an exciting sports bar on one side and family-casual dining on the other. Many of the new elements are designed to better showcase Boston Pizza's menu innovations and provide guests with an unparalleled casual dining experience.
The sports bar has been re-imagined to provide every Guest with a great seat and view of all the action on the big-screen HD TVs. A state-of-the-art audio/visual package brings sporting events to life and will make Boston Pizza the destination for sports enthusiasts.
The restaurant's exterior features a signature design with wood panels, steel detailing and the recognizable Boston Pizza roundel logo incorporated into the entrance to welcome Guests to the restaurant. Once inside, Guests are greeted by branded glass walls leading them to the host station.
"We took a collaborative approach to our new store design. Working with a cross-functional team of architects, design firms and internal stakeholders in marketing, operations and our franchisee community, we've taken the Boston Pizza experience to a whole new level," said Arvin Srivastava, Senior Director of Design, Boston Pizza International. "From enhanced lighting, to lower, more intimate ceilings in the dining room, it's all about creating the perfect Guest experience."
Boston Pizza Ellerslie Road is owned by Ronald Coyle and Steve Robbins who also own, or are partners in, 19 Boston Pizza locations in Alberta and British Columbia.
"We're very proud to be the 100th Boston Pizza store in Alberta and the first to feature the new design," said Steve Robbins, Boston Pizza Franchisee. "The store is modern with great sightlines in the sports bar and a comfortable family dining room perfect for any occasion. We look forward to serving the Ellerslie community and making this Boston Pizza the place to be for local residents."
About Boston Pizza
Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 350 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada's 50 Best Managed Companies. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit www.bostonpizza.com.