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Tablet, Your Hotel 'Bo Le' -- launches Chinese Version

NEW YORK, Dec. 3, 2013 /PRNewswire/ --, the long-established international authority for boutique and luxury hotels, has launched its Chinese-language version, 'Tu Bo,' marking its entry into China's high-end online hotel booking market.

Based in New York, Tablet was founded by Laurent Vernhes and Michael Davis in the year 2000, and has grown to offer some 2,000 handpicked boutique and luxury hotels in more than 100 countries. Tablet focuses on quality rather than quantity, presenting "only the hotels that matter" — each Tablet hotel is scrutinized by Tablet correspondents to ensure that the guest experience is first-rate. 

"Tablet is the 'happy pill,' the cure for boring travel; while Tu Bo, literally 'a stop during the trip,' aims to be a trustworthy hotel 'Bo Le' (an ancient Chinese expert famous for identifying extraordinary horses) for demanding modern travelers, saving guests the time and trouble of undertaking their own research," says Tablet co-founder Laurent Vernhes.

Originally from Paris, Mr. Vernhes spent 7 years living and working in Hong Kong and Southeast Asia during the '90s, and through this experience, developed a great appreciation for many facets of Chinese culture. "China has always been one of the most fascinating destinations for Tablet's hotel selection, and today China has some of the best hotels in the world. Thousands of Westerners have booked their stays in China through Tablet — in fact, Tablet's first-ever booking was for a hotel in Shanghai."

Bringing Tablet to China has always been a dream for Mr. Vernhes.

"Chinese travelers have become very sophisticated, ready to step out of the comfort zone of traditional hotel chains. If Tablet is going to be the global 'Bo Le' of unique hotel experiences, it's time to share this expertise and our excellent service with Chinese travelers."

Featuring expertly chosen hotels, the lowest available rates, an easy-to-use reservation process and concierge-grade customer service, Tablet is more than a hotel booking site. From its design to its hotel descriptions, from its online magazine to its travel guides (curated by Tablet users themselves), Tablet has made quality content its core value. This approach remains constant even as Tablet expands into its ninth language. "Tablet China is much more than a translation of a foreign site. We hired top-flight Chinese people who have a global perspective, to make Tablet China their own – from recommendations to customer service," says Mr. Vernhes.


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