|By PR Newswire||
|December 3, 2013 10:35 PM EST||
Need a Last Minute Gift? Have Some Fun with your Family while Helping a Family Living in Need
BOSTON, Dec. 3, 2013 /PRNewswire-USNewswire/ -- Global relief and development organization Oxfam America is telling shoppers to avoid the usual suspects of last minute gift buying this season. Shoppers can put down the sweater, put down the tie, and give a more meaningful gift that deliver real reward.
Oxfam's Unwrapped catalog offers items that symbolically represent the organization's lifesaving work, and each purchase is a contribution toward Oxfam's many programs that help people living in poverty throughout the world. This year's campaign features a "Most Wanted" list of charitable gifts, including a goat ("The Kid") and building tools ("The Fixer"), all of which help poor families lift themselves out of poverty.
"Shoppers can avoid a parade of impersonal last minute gifts and choose something special from OxfamGifts.com," said Stephanie Kurzina, vice president for development and communications at Oxfam America. "You can honor someone by training a midwife or celebrate the holidays by helping disaster survivors stay healthy with a disease prevention kit."
Oxfam America's 2013 holiday campaign is being featured nationally in an integrated marketing push that includes outdoor, print, and online ads, as well as a strong social media presence on Facebook (www.facebook.com/oxfamamerica) and Twitter (@OxfamAmerica). The campaign is supported by actress Rooney Mara, who appears in a: 30 video commercial (view on YouTube) and other digital promotions by actors Samuel L. Jackson and Aziz Ansari.
Oxfam America is offering a selection of gifts from $12 to $5,000, from goats and honey bees to books for kids and mosquito nets. All gift contributions are general donations to support Oxfam America's mission of fighting poverty, hunger and injustice in over 90 countries around the world. Gifts are fully tax-deductible. Visit oxfamgifts.com now to see the full lineup.
Oxfam America is a global organization working to right the wrongs of poverty, hunger, and injustice. We save lives, develop long-term solutions to poverty, and campaign for social change. As one of 17 members of the international Oxfam confederation, we work with people in more than 90 countries to create lasting solutions. To learn more, go to OxfamAmerica.org.
SOURCE Oxfam America