|By RealWire News Distribution||
|December 4, 2013 04:24 AM EST||
Combination within EPiServer 7.5 Commerce capitalizes on convergence in e-commerce and digital marketing trends to enable selling without selling
London, United Kingdom, December 3, 2013: EPiServer, a global software provider for innovative e-commerce and digital marketing solutions, today announced the release of EPiServer 7.5 Commerce, a .NET e-commerce solution. Building on the success and flexibility of EPiServer 7 CMS, which changed the way marketers interact with mobile channels, allowing them to create and experience what the visitor encounters, the newly available version uniquely combines e-commerce functionality with state of the art customer experience management. The updated platform allows EPiServer clients to capitalize on the convergence of e-commerce and content marketing, enabling improvements in top-line revenue and average order value.
EPiServer 7.5 Commerce combines content and catalog handling to allow the full complement of customer experience tools to deliver value to organizations that recognize the importance of the online sales channel. By creating a combined solution, EPiServer 7.5 Commerce offers a transparent business view, beyond complex side-by-side or e-commerce led integrations that have traditionally created problems for business uses and customers.
"Companies need cohesive digital customer experiences, but marketing and e-commerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions for brand content and transactions," according to a Forrester Research, Inc. report written by analysts Stephen Powers and Peter Sheldon (Content And Commerce: The Odd Couple Or The Power Couple?, November 19, 2013). "The end result? A fragmented and poorly integrated digital presence that confuses the customer, is difficult to manage, and, ultimately, leaves revenue on the table."
The new release helps marketers with the challenge of controlling their content layout, design and landing pages through tighter integration of content and commerce. EPiServer 7.5 Commerce enables a 'quick launch campaign' with flexible layout control, and content and catalogue re-use, which allows merchandisers to do their jobs effectively and efficiently. Marketers and merchandisers often find it too hard and too time consuming to manage product content and this latest platform helps them navigate this challenging terrain. EPiServer 7.5 Commerce's capabilities also create a more personalized experience across channels for the consumer, a top-priority for businesses that understand that customer loyalty is driven by great customer experience.
"It's obvious for people that are thinking about the future that content marketing is changing the way digital marketing moves", said Bob Egner, VP of Product Management at EPiServer. "The opportunity to improve experiences for e-commerce and help marketers reach the connected consumer by enabling them to seamlessly interact with customers across channels is tremendous. EPiServer is capitalizing on this new industry trend not just for B2C retail customers, but for other segments as well, such as those in B2B e-commerce who are finding their footing in this exciting new market opportunity."
The latest platform is easily integrated to help IT teams effectively streamline business processes. More information on EPiServer 7.5 Commerce is available: http://www.episerver.com/Products/EPiServer-Commerce/ .
EPiServer connects e-commerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 690 partners in over 30 countries, EPiServer's platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.
Ian McKee / Katia Bouznik
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