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AssetMark Announces Sophisticated Tool To Easily Assess Business Value

New Business Assessment Tool lets advisors objectively benchmark their practices, identify areas for growth

CONCORD, Calif., Dec. 4, 2013 /PRNewswire/ -- AssetMark, Inc., a leading strategic provider of innovative investment and consulting solutions serving financial advisors, debuted its new Business Assessment Tool, available exclusively to advisors working with the firm.  This sophisticated tool can help an advisory firm easily conduct an objective analysis of its business value and identify areas of growth and opportunity.

"Advisors generally work alone and may not have a clear sense of how their business is performing. They have told us that understanding the value of their business relative to peer group benchmark data is a service they would like to see us offer," said Matt Matrisian, Senior Vice President and Director of Practice Management. "Our new Business Assessment Tool gives advisors a way to generate clear objective feedback on their business's performance and benchmark that performance against their peers and their own internal goals."

As a firm that was started by advisors for advisors, AssetMark understands first-hand the pressures advisors face. One of the driving concepts in creating this tool was to make it simple to use.  For example, the business assessment begins by entering just 10 key quantitative data points about the firm. The advisor simply chooses the appropriate time period for analysis and enters the firm's financials to establish a framework to measure continued success.

The tool then focuses on the qualitative factors that can affect an advisory firm's performance and by extension the monetary value of the practice. AssetMark's proprietary Value Maximization Indicators provide a framework for self-assessment across four key areas of the advisor's business: Managing Your Practice; Marketing Your Business; Empowering Your Team; and Optimizing Your Operations.  The total score, the Value Maximization Index estimates relative business risk, transferability, sustainability and growth potential.

"It doesn't matter whether the advisors are brand new to the business, growing by leaps and bounds, or getting close to retirement, our Business Assessment Tool can help them gain perspective on the performance of their practices in all stages of the business lifecycle," Mr. Matrisian continued. "With an overall assessment that highlights key performance data, the Value Maximization Index score and the business's estimated valuation range, an advisor can benchmark current business performance and develop a structured plan for future growth."

By including best practice recommendations on key performance indicators as well as the ability to compare against peer group benchmark data, the Business Assessment tool concentrates attention on how a firm's business performs so the advisor can identify opportunities for growth, develop solutions and set goals so they can take their practice to the next level.

AssetMark is unveiling this tool today at their Mastery Program in St. Louis. AssetMark's Mastery Program is a highly-interactive two-day program designed to help advisors build efficient operations, enhance client engagement and identify new revenue opportunities.

About AssetMark, Inc.
AssetMark, Inc. is a leading strategic provider of innovative investment and consulting solutions serving independent financial advisors. We provide investment, relationship and practice management solutions that advisors utilize in helping clients achieve their investment objectives and life goals. The firm has approximately $20 billion in assets and a history of innovation spanning nearly 20 years. AssetMark works in collaboration with independent advisors who make a difference in the lives of their clients. For more information, visit

Dana Taormina
Jennifer Connelly Public Relations
(973) 850-7305

SOURCE AssetMark, Inc.

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