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Evolution of Marketing and Sales Webinar hosted by Sparks Grove

Marketing and research experts to offer insights for enterprise B2B marketers on the path to reinvention

ATLANTA, Dec. 4, 2013 /PRNewswire/ -- Strategic marketing and creative agency, Sparks Grove, a division of global consultancy North Highland; along with its research partner Econsultancy, will host a free webinar on Wednesday, Dec. 11, 2013 at noon. The webinar "The Reinvention of B2B Marketing," will present findings from their recent study on B2B marketing and provide information about how to achieve true partnerships within your organization. Registration is free and available here.

Rob Sherrell, Vice President of Marketing at Sparks Grove, will be joined by guest speaker Stefan Tornquist, Econsultancy's Vice President of Research for the U.S., for an interactive and live web event.

"The marketing landscape is constantly evolving, and while companies recognize this, our study found that they aren't implementing necessary changes to be successful within the current marketplace," said Sherrell.

Webinar attendees will learn how to identify the value of a true partnership model as well as:

  • The four types of B2B organizations and how to self-classify your company
  • The impact of partnership on growth and performance
  • The characteristics of a true partnership with sales
  • The functions marketing must own to be successful
  • The first change or improvement to make to reinvent your marketing organization

"More than half of the B2B companies we surveyed voiced a commitment to reinventing marketing to adapt to a new environment," said Tornquist. "It's imperative for these companies to fully understand the value and structure of a true partnership between their sales and marketing departments to avoid being disillusioned by a false partnership."

To view a detailed infographic of the study and download a summary of the findings, visit

About Sparks Grove

Sparks Grove is a marketing strategy and creative agency that offers insight, strategy, design and customer experience solutions to many of the world's leading brands. A division of North Highland, Sparks Grove delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges. For more information, please visit our website at and follow us at @sparksgrove.

About North Highland

North Highland is a global consulting firm with a proven record of enabling great returns on our clients' investment. Our high-caliber consultants offer deep experience and expertise across many diverse industries and service areas.

We specialize in solving tough business challenges, being easy to work with, and nurturing long-standing relationships with the most recognizable brands in the world. Ask any of our clients, and they'll tell you. For more information, visit and follow us at @NHighlandGlobal.

North Highland is a proud member of the Cordence Worldwide global management consulting partnership. Learn more at

About Econsultancy

Econsultancy helps clients achieve digital marketing and ecommerce excellence through access to intelligence and capabilities development resources. These include premium subscriptions, research, training and elearning, consulting and events.  Founded in 1999 and with over 200,000 registered users worldwide, Econsultancy is a leading authority in its field. Follow us at @econsultancy.

Media Contact: RebeccaLynn Schroeder 
Phone: 404.460.1495 

SOURCE Sparks Grove

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