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Wunderman PXP Makes Austria’s Scenic Slopes Come Alive!

Ready for the FIS Alpine Ski World Cup, Wunderman PXP developed responsive websites for the tourist communities of Sölden and Obergurgl-Hochgurgl high in the Austrian Alps. The sites and celebrate these premier destinations, which also serve as the U.S. ski team’s official European home base.

"With these new responsive websites, we‘re providing our digital offers to our guests in an easy and uncomplicated manner for all types of equipment and screens, ranging from a mobile phone, tablet, desktop, TV or Xbox,” said Oliver Schwarz, chief executive of Ötztal Tourism. "Our website presents itself in such a way that it is always uncomplicated and user-friendly.”

The sites were developed for Ötztal Tourism, the regional board promoting sport and leisure in the Tyrolean valley. The websites account for 70% of tourist bookings and receive a million visits per month.

Vienna-based Wunderman PXP created a new UX and redesigned the sites to serve as an image carrier, marketing tool and booking platform. The two sites were conceived and developed over a year by a team of 15 creative thinkers, information architects, developers and project managers, all experts from Wunderman PXP.

The result is consumer-focused websites that provide maximum interaction: information on weather, ski slope conditions, lifts and events. The websites offer the possibility of booking their entire holiday online in an easy and uncomplicated way.

Thanks to improvements in design and functionality, Sölden has tripled mobile hits from 11% to approximately 31%.

"With the relaunching of the website, we’ve increased our ability to meet the requirements of the different electronic devices. The new site optimally presents itself for all devices and sets the mood for a holiday in Sölden,” said Jakob Falkner, marketing head of the Bergbahnen Sölden.

Since 2003, Wunderman PXP has been in charge of the online presence of the Tyrolean winter sports region. This project marks the fourth website relaunch implemented by them.

About Wunderman

Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has more than 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Wunderman is a member of WPP (NASDAQ:WPPGY) and part of Young & Rubicam Group. For more information:

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