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Snoopy Teams with Storypanda to Encourage Families to Spend More Time Reading Together

Digital publisher's unique "read, create, share" platform comes to life in Snoopy's You Can Be Anything

VANCOUVER, British Columbia, Dec. 5, 2013 /PRNewswire/ -- With young kids spending more time alone on iPads, the world famous Peanuts brand and digital book publisher Storypanda have created a book app that connects the family together.

(Photo:  http://photos.prnewswire.com/prnh/20131205/PH27671-a)

(Photo:   http://photos.prnewswire.com/prnh/20131205/PH27671-b)

Snoopy's You Can Be Anything is now on the iPad using Storypanda's unique read, create, share platform. This story is the first of many books from the Peanuts catalogue to be published by Storypanda.

The Storypanda team has adapted Snoopy's You Can Be Anything to include animations, interactivity, voice narration and best of all the ability to change elements to enable kids to create their own versions.

"Snoopy's You Can Be Anything is the ideal story for the Storypanda's interactive application," said James Chutter, Co-founder and Chief Creative Director of Storypanda. "The story's powerful message that kids can be whatever they want is reinforced with our unique storytelling and creating system. We all grew up on Peanuts. Snoopy and the gang are timeless and eminently relatable. What better way to spend time together as a family than creating stories with characters that both parents and kids love?"

This agreement marks a milestone for Storypanda. Past publishing partners have included Anorak, Sleeping Bear Press, Hachette and over 100 authors and illustrators. Peanuts Worldwide LLC is the largest publisher they have collaborated with thus far and sets the standard for many more partnerships to come.

To read, create and share with Snoopy, you can purchase it for $2.99 by downloading Snoopy's You Can Be Anything on the iPad.

About Storypanda Digital Publishing

Storypanda Digital Publishing is a kids interactive media company that builds products and tools to help kids become content creators not just content consumers. Its first product Storypanda Books allows kids and their parents to read, create and share interactive stories on the iPad. Storypanda has helped create over 10,000 stories and the company has partnered with some of the biggest kids media brands. The team comes from an extensive background in video game development and digital media; having worked for companies like Nintendo, Disney, Microsoft, Electronic Arts, Activision and more. 

About Peanuts Worldwide LLC

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED HARDY (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO (R), and MARC ECKO (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R), BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and BUFFALO (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

Media Contact:

Veronica Howes 
Marketing Manager 
Email 
604.831.0526 
www.storypanda.com

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