|By PR Newswire||
|December 6, 2013 09:00 AM EST|
NEW YORK, Dec. 6, 2013 /PRNewswire/ -- EyeLock Inc., a market leader of iris-based identity authentication solutions, today announced the appointment of Weber Shandwick as its global PR Agency of Record. As part of EyeLock's integrated communications approach, Weber Shandwick will provide media relations, content development, and strategic counsel in support of a variety of key business initiatives.
"EyeLock is at a critical inflection point," said Anthony Antolino, Chief Marketing Officer, EyeLock. "As our game changing technology continues to drive rapid growth, market adoption and global expansion, the need to elevate our communications platform is more important than ever. We are confident Weber Shandwick will be a valuable asset. The firm's technology expertise and influence will help articulate our value across vertical markets globally."
EyeLock will utilize Weber Shandwick's new brand publishing platform, Mediaco. The platform combines first-rate editorial planning and production, emerging technologies and paid media in support of distribution and discovery of content, all supported by advanced measurement and metrics.
"Iris identity authentication has the ability to completely transform the way we work and live and enable access to what is important to us," said Tim Fry, Chair, Global Technology practice, Weber Shandwick. "EyeLock is disrupting a number of vertical industries with their technology and we welcome the opportunity to help elevate their story in a constantly evolving marketplace."
EyeLock is a global leader in advanced iris-based identity authentication technology solutions. The company is changing the way identities and information are protected from theft and financial fraud. Established in 2006, EyeLock has built an extensive IP portfolio and broad suite of physical access control hardware and logical access control solutions. The company's software development kit (SDK) for embedding across OEM products and platforms will further help EyeLock extend its move deeper into logical applications by integrating the technology across devices and digital networks. Its solutions help meet critical needs across vertical industries spanning enterprise, education, financial services, public sector, retail, among others.
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm's diverse team of thinkers, strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including four 2013 Cannes Lions. Weber Shandwick was also named PRWeek's International Consultancy of the Year and The Holmes Report's Best Healthcare Consultancy in the World in 2013, in addition to earning numerous best place to work accolades. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
SOURCE EyeLock Inc.