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Engagor, Winvale to Target Public Sector Customers for Social Media Push

Partnership encompasses federal, state, local levels

Social media monitoring and analytics firm Engagor and government market distributor Winvale have partnered to offer social media services to government agencies at the federal, state and local levels.

Winvale will make Engagor's customer engagement platform available to agencies on a General Services Administration information technology contract vehicle, the companies said Thursday.

“Whether it’s interacting directly with constituents on Twitter and Facebook or monitoring geographic sentiment around a piece of legislation, social media is becoming a game-changer in government and politics," said Folke Lemaitre, founder and CEO of Engagor.

"It is imperative for government agencies to start acting like enterprises and embrace social media as part of their business."

Engagor's platform works to monitor social Web sources in more than 180 languages and combine social analytics, engagement, CRM and team management functions.

More Stories By Tim Watson

Tim Watson supervises all media production at Executive Mosaic, a digital media company that provides insight, information and analysis on several industries, including government contracting.

He previously produced byline coverage with the economics team at USA Today and evaluated lending proposals for the Overseas Private Investment Corporation.

Tim was born and raised in Washington, DC and holds a bachelor’s degree in Business-Journalism from Washington and Lee University and a certificate in budgeting and finance from Georgetown University's School of Continuing Professional Education.