|By PR Newswire||
|December 9, 2013 05:01 AM EST||
MANCHESTER, England, December 9, 2013 /PRNewswire/ --
Aqua Sphere, the innovator behind premium swimwear and accessories based on comfort and high-quality technical design, is launching a revolutionary line of AquaLight water repellent swimwear - the first ever collection of water repellent suits made specifically for fitness and recreational swimmers. The new AquaLight collection retains less water and dries six times faster than traditional fabrics, making the transition to life outside the pool markedly more comfortable and hassle-free.
"Bringing comfort to swimmers in the water has always been Aqua Sphere's commitment. Nevertheless, we saw a gap in the market for a product that also addressed swimmers' comfort outside the pool," says Martin Newton of Aqua Sphere UK. "Swimmers deserve convenience and portability as well as performance, and we believe we have now met those needs by incorporating advanced materials technology into some of our best-selling silhouettes, opening up the lifestyle advantages normally found only in swimsuits for elite and competitive athletes to recreational and everyday fitness swimmers. We are very proud of this achievement and believe it underscores our brand commitment to support the everyday swimmer with the best possible technological innovation."
To create the AquaLight collection, Aqua Sphere galvanised its global R & D teams across the USA, Hong Kong and France to develop a textile with a quick-drying nano-technology enhanced mesh barrier which enables the garment to shed water quickly after use.
The new AquaLight line will be available at retail from February 2014. The striking women's Madline and Madona one-pieces utilize classic silhouettes for wide-ranging appeal and will retail for £34.99 SRP. For girls, the Jade one-piece (for ages 4 - 16) is £14.99 SRP and this, coupled with Rashguards for ages 2 - 12 at £14.99 SRP, are sure to make swim classes and beach time a little less hectic for parents on the go.
About Aqua Sphere
Established in 1998, Aqua Sphere is the worldwide brand of choice for premium swimming products based on comfort and high-quality technical designs. Dedicated to creating products for active swimmers, Aqua Sphere offers the complete range including aquatic eye protection, swimwear, triathlon wetsuits and swim fitness and training accessories. Aqua Sphere's numerous innovations include the world's first swim mask, the Seal, and the NAIAD swimsuit collection which combines premium fabrics and body control system technology to boost and support one's shape in and out of the water. The brand has gained the respect and loyal following of many celebrity and notable athletes, including four-time USA Olympian Gold Medallist Amanda Beard.
For more information visit http://www.aquasphereswim.com/uk or phone +44(0)1254-692200.
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