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Answers Launches Shopper Answers™ to Enable Brands to Engage Directly with Customers on their Favorite Shopping Sites

Answers, a leading provider of cloud-based solutions that boost brand engagement, retail sales and customer satisfaction, has launched a leading edge customer engagement tool for brands and manufacturers called Shopper Answers™. Shopper Answers, the first new product released by the Answers cloud services division, allows brands and manufacturers to directly answer questions from customers shopping on their favorite retail sites to better inform them and to increase retail conversions.

Nine out of 10 consumer questions during the online shopping process are pre-sale and qualifying in nature. Shopper Answers enables brands to engage directly with shoppers on their favorite shopping sites to answer their questions, gain their confidence and improve the shopping experience. With Shopper Answers, brands receive specific consumer questions on retail product pages and respond to consumers directly. Brands may also compile product-specific questions (and their respective answers) into FAQs and syndicate these in real-time to brand product pages across the Answers’ network of online retailers.

"Shopper Answers is the latest cloud-based product that we have developed to help brands engage, inform, and ultimately sell to consumers online,” said Jim Yang, Vice President of Products & Community at Answers Corp. “With Shopper Answers, we’ve leveraged our industry leadership in commercial Questions and Answers to provide brands with an easy-to-implement solution that connects them to their customers.”

Shopper Answers helps brands gain insights on how effectively they’re communicating their product messages to shoppers. Engagement reports help brands understand deficiencies in their marketing materials and optimize their product content to better inform customers during the shopping experience.

"Any customer who is motivated enough to ask a product-related question is an extremely valuable one. Shopper Answers not only helps us identify that customer, it gives us the power to engage them directly and effectively," said Lisa Kan, Director of Channel Sales & Marketing at Fujitsu Computer Products of America, Inc. "Most of our questions are pre-sales qualification, so we value the ability to inform shoppers with the answers they seek at a critical moment in the purchase process."

“Shopper Answers seamlessly integrates customer questions directly with our Customer Care email inbox. Not only does this product make responding to these customers’ questions efficient, easy and convenient for our Customer Care representatives, it is also a simple and hassle-free way for customers to be given the opportunity to ask!” said Joanna McEvoy, Customer Care & Marketing, Crane USA.

Shopper Answers is available exclusively to clients of Webcollage and Easy2, both Answers companies. For more information about Shopper Answers, please visit: www.answers.com/page/shopperanswers

About Answers Corporation: Established in 2006, Answers is a leading provider of cloud-based solutions that boost brand engagement, retail sales and customer satisfaction by delivering trusted content and immersive experiences to consumers. Answers business services utilize industry-leading technologies for product merchandising, consumer sentiment analysis, retailer syndication, and reputation management. Brands also connect with consumers via Answers.com, a top 10 U.S. website (source: Quantcast) where desktop and mobile consumers seek trustworthy answers from knowledgeable peers, rigorously vetted experts, and reputable brands. Privately held, Answers is headquartered in St. Louis, with offices in Silicon Valley, New York City, Cleveland, Tel Aviv, and Beijing. For Answers, visit www.answers.com.

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