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Wunderman Nets Two Coveted Sessions at South by Southwest Interactive Conference

Wunderman and Blast Radius were awarded two speaking assignments at next March’s South by Southwest (SXSW) Interactive conference, in Austin, TX. Sessions are determined by both judging panels and a public voting process that pits the best ideas head on.

“Our two winning teams were rewarded for their innovative thinking and willingness to be bold in both their selection of topics and approaches to creating content,” said Kass Sells, president of Wunderman North America.

Crowdsourced experiment

For what might be the first-ever crowd sourced session at SXSW, Drew Lewis and Joshua Forstot (Wunderman Irvine) are inviting attendees to build content around brand loyalty prior to SXSW. “We want brand and agency marketers to give us their best thinking, so when we arrive in Austin the audience is already engaged in a vibrant discussion about the concept of brand loyalty and how marketers need to evolve to stay relevant to consumers,” said Lewis. “People can join the discussion at theloyaltyexperiment.com, where we’ll host a debate to determine what gets presented in Austin.”

User experience in the adult entertainment industry

It’s not just cat videos that are being viewed on the Internet—a new adults-only video is being produced in the US every 39 minutes. Though its estimated revenue ranges between 5 and 15 billion dollars in the US alone, the adult-entertainment industry and the thousands of websites that generate all that revenue are seldom discussed in polite company. Sites that specialize in adult entertainment were among the first to clear many of the technological and user-experience hurdles faced by developers of mainstream sites—and brand marketers have much to learn.

“We'll discuss the ways adult websites have addressed challenges related to search, content management, social activation, multi-device compatibility, and accessibility,” said Sharon Bautista, a senior user experience designer at Blast Radius, part of Wunderman’s Brand Experience division. “From how they deal with user-generated content to privacy issues and keeping adult content away from kids, there’s a lot we can learn from innovations being led in the online world of adult entertainment.” More info here.

About Wunderman

Advertising Age ranks Wunderman as the #1 global digital agency network. Wunderman is a member of WPP and part of Young & Rubicam Group. For more information: http://www.wunderman.com/.

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