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Indiegogo Launches Crowdfunding Playbook

The crowdfunding industry is exploding, with new platforms, innovations and experts emerging daily. Indiegogo, the world’s first and largest crowdfunding platform, solidifies its position as the global leader with the introduction of the ‘Indiegogo Playbook,’ a comprehensive online educational resource designed to equip future and current campaigners, partners and contributors with the tools, best practices, strategies and advice on how to be better campaigners and crowdfunding participants.

Dedicated to sharing its knowledge with current and potential users, the company has developed the ‘Indiegogo Playbook’ from data cultivated over years analyzing the activity of more than 150,000 crowdfunding campaigns since the platform’s inception in 2008. The new resource is a centralized and easy-to-navigate online destination intended to coach campaign owners, contributors and partners the best practices for crowdfunding through each step of a campaign. The ‘Indiegogo Playbook’ will empower Indiegogo users around the world with the insights needed to achieve success.

"As more and more people are creating and funding crowdfunding campaigns worldwide, the ‘Indiegogo Playbook’ allows us to deliver critical education, backed up with key statistics, best practices, case studies and success stories, that, until now, haven’t been available in one unified location," said Danae Ringelmann, Indiegogo co-founder and chief customer officer. "Armed with the right information, campaigners and partners can significantly increase their effectiveness and improve their likelihoods for success, and contributors can approach crowdfunding with confidence now and in the future."

In addition to the online educational resources announced today, in the coming months Indiegogo will introduce a Global Crowdfunding Resource Network, built to support campaigners, contributors and partners looking for additional resources with a destination to find consultants, influencers and advisors in the crowdfunding space.

“We created a platform that connects people around the world to fund what matters to them, and what has naturally evolved is a growing ecosystem of influencers, advisors, experts and consultants working to making this industry more robust,” said Ringelmann. “Just as we saw a video ecosystem emerge through YouTube, social media through Facebook and ecommerce through eBay, Indiegogo is leading the way for crowdfunding.”

Interested consultants, vendors or partners can click on the following link on an ongoing basis if they are interested in learning more about how to be a part of the Indiegogo Global Resource Network:


Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project – creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit and follow us at and

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