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Future of Professional TV Content Needs New Business Models: Tvigle

Media companies need to build sustainable business models to encourage new talent to create professional content for new media distribution channels, as the current linear television model is likely to disappear within a decade, according to Egor Yakovlev, founder and CEO of Tvigle Media, Russia’s leading online broadcaster.

Yakovlev told TechCrunch Moscow: “The challenge for the industry is to build new business models that allow young people to shoot a new ‘House, M.D.’ or a new ‘Game of Thrones’, not for classical linear TV channels but for new distribution models, and in a way that would compensate the expenses that they incur.”

Traditional television models have been disrupted by the explosive growth of on-demand services online. Previously TV and online were two separate worlds, but there are no longer any borders between the two, Yakovlev said.

“In 10 years there will be no linear TV except for a few things, like football, which people will watch online, the inauguration of the president and the next royal wedding. Everything else will be VoD,” Yakovlev said. “From a content point of view, 80% of content currently being produced for classical TV channels will completely disappear.”

Tvigle is ready to invest “hundreds of thousands” of dollars in producing new content, Yakovlev said. Yet while online broadcasters enjoy much lower production costs than their traditional TV counterparts, one of their biggest challenges is finding talented people to produce content that engages online audiences.

“Just because the cost of producing books is currently zero, that doesn’t mean there are more Tolstoys or Dostoevskys around,” Yakovlev said

Yakovlev was speaking as part of a “Hot Topic: Future of TV” discussion alongside Rene Rechtman, former CEO of AOL Be On, and Yulia Mitrovich from CTC Media, and can be viewed here: http://bit.ly/1aNCubB

Other leading Russian companies speaking alongside Tvigle at this year’s TechCrunch Moscow included Ozon, NGINX, Zeptolab, OKTOGO, Ecwid and Rocketbank, as well as international giants such as Microsoft and Google and investors like Kite Ventures and Runa Capital. The event is curated by TechCrunch Europe editors Mike Butcher and Ingrid Lunden, and Edward Shenderovich of Kite Ventures.

For editors

Tvigle is Russia’s biggest provider of legal Internet video content. The company’s video-on-demand platform, tvigle.ru, is an easy-to-use portal offering a vast selection of legal, professional content for users to view where, when and how they want – on computers, mobile devices, smart TVs, media players, and games consoles. Founded in 2007, Tvigle is the exclusive distributor in Russia of many series produced by leading Western TV networks.

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