|By Business Wire||
|December 10, 2013 07:02 AM EST||
The Wet Seal, Inc., (Nasdaq: WTSL), a leading specialty retailer to young women, today announced a partnership with AwesomenessTV on reality series, The Intern. AwesomenessTV, one of the most subscribed to video destinations for teens on YouTube, debuted the series on November 25 and will air four weekly installments throughout the month of December. The channel, which features a variety of scripted and reality series, boasts over 1 million subscribers and over 213 million channel views to date.
The Intern, a series created exclusively for Wet Seal, has the brand’s corporate headquarters as its backdrop; and episodes follow the experience of two interns during their time with the company. The series begins with the interview selection process, and each installment thereafter features challenges for the interns, who aspire to a future in fashion.
“In partnership with AwesomenessTV, we’re thrilled to introduce teens to ‘The Intern,’ and entertain viewers by giving them a behind-the-scenes look into the Wet Seal brand,” said John Goodman, chief executive officer of The Wet Seal, Inc. “We’re sharing the passion it takes to deliver fashion to our customers, and our interns will experience various areas of that process.”
“Wet Seal is a brand that teens love, and ‘The Intern’ allows us to offer our AwesomenessTV audience not only an entertaining new series, but also an insider’s look at what it takes to score an internship in fashion,” said Brian Robbins, founder and CEO of AwesomenessTV. “We are committed to working with brands like Wet Seal that connect with our audience to build meaningful partnerships, but more importantly, engaging content that resonates with teens.”
To watch upcoming episodes of ‘The Intern,’ visit: http://bit.ly/TheInternWetSeal
About Wet Seal Inc.
Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. As of November 2, 2013, the Company operated a total of 530 stores in 47 states and Puerto Rico, including 471 Wet Seal stores and 59 Arden B stores. The Company’s products can also be purchased online at www.wetseal.com or at www.ardenb.com. For more Company information, visit www.wetsealinc.com.
About Awesomeness TV
AwesomenessTV, one of the most subscribed to video destinations for teens on YouTube, is a wholly owned subsidiary of DreamWorks Animation. Included under the AwesomenessTV banner are AwesomenessTV, a channel featuring scripted and reality series include IMO, Make Me Over, Austin Mahone Takeover, Mindless Takeover, Flippin Awesome with Aly Raisman, Awesomeness Hollywood, BOP Report, Side Effects, and Runaways; AwesomnessX, a channel for guys built around sports, gaming, comedy, pranks and lifestyle; and ATV Network, a community based MCN focused on discovering and supporting the next generation of YouTube stars. Beyond the YouTube platform AwesomenessTV produced and distributed the feature film Mindless Behavior: All Around The World and its first TV series airs on Nickelodeon. AwesomenessTV is headed by Brian Robbins (Smallville,Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks).