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Theatro Garners Top Award at Rice Alliance 11th Annual I.T. and Web Venture Forum

Theatro was named one of the 10 Rice Alliance for Technology and Entrepreneurship I.T. and Web companies at the 11th annual I.T. and Web Venture Forum in Houston last week. Information Technology and Web companies showcased their new ventures at the largest venture capital conference in the Southwest with more than 350 attendees, including investors, venture capitalists, industry representatives, business leaders, service providers, and entrepreneurs.

Theatro is a two-year old start-up that has pioneered the market’s first voice-enabled enterprise wearable coupled with a software suite of productivity applications for the brick and mortar retailer. The “Heads-Up and Hands Free” mobile communications and management solutions, delivered as a cloud based SaaS service over the in-store WiFi to every retail associate, provides critical management command & control and analytics to increase sales associate productivity, conversion rates and store profitability.

The one-day event culminated in an announcement of the 10 I.T. and Web Venture Companies, chosen from nearly 40 presenters and judged by investors and business leaders in attendance, based on the companies’ business plan presentations.

“Theatro has a tremendous opportunity in front of us to enable retailers to optimize their customer experience and in-store operations “ says Chris Todd, Theatro CEO, “and winning the top award from the Rice Alliance validates our solution set and overall go to market strategy.”

Rice Alliance managing director Brad Burke, announced the winners of the I.T. and Web Technology Company awards at the event. “Every year the quality of companies improves. This year we had a diversity of companies including several addressing virtual reality, card fraud and software that aggregates numerous sites or users Start-up company presenters at Rice Alliance venture forums have raised in excess of $2.1 billion. This year’s crop of winners is expected to achieve similar results.”

About Theatro:

Theatro develops and markets enterprise wearable-based solutions designed to reinvent how retail employees interact with customers, IT systems and each other. Theatro will be at NRF Big Show ( booth # 2247 January 13 – 14. To discover how Theatro can help with in-store productivity, please visit

About The Rice Alliance for Technology and Entrepreneurship

The Rice Alliance for Technology and Entrepreneurship (Rice Alliance) is Rice University’s globally-recognized initiative devoted to the support of technology commercialization, entrepreneurship education, and the launch of technology companies. Since inception, more than 1,400 early-stage companies have benefited from participating at the 150+ programs hosted by the Rice Alliance and raised more than $2.7 billion in funding.

Recent recognition:

- 2013: #1 University Business Incubator in the World - UBI Index

- 2013: #1 Global EMBA Entrepreneurship Program - Financial Times

- 2013: #4 Best U.S. Graduate Entrepreneurship Program - Princeton Review and Entrepreneur magazine

- 2013: "Top 15" Best U.S. Graduate Entrepreneurship Program – Bloomberg BusinessWeek

- 2013: "Top 15" Best U.S. Graduate Entrepreneurship Program – US News & World Report

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