|By PR Newswire||
|December 11, 2013 07:02 AM EST||
ZUG, Switzerland, December 11, 2013 /PRNewswire/ --
As of 1 January 2014, the expert Group will once again be present in the Greek market, in a logical continuation of its growth trajectory throughout Europe. "We are delighted to once again welcome Greece back into our ranks as a member country," says expert International managing director, Dieter Mathys.
From 1997 to 2012, the company "expert Hellas" was active in Greece with a total of 40 expert specialist retail shops. In the wake of the financial crisis, the company was forced to declare bankruptcy. Eleven former expert retailers have now rejoined forces to found Commercial & Industrial S.A., which will be integrated into the expert group at the beginning of the new year as a licensing partner. These eleven dealers are entering the Greek market with an initial total of 14 expert specialist stores. The second-largest European federation for consumer electronics, information technology, telecommunication, entertainment and domestic appliances will then comprise 18 European member countries with more than 3,500 specialist retail stores.
"Commercial & Industrial S.A. is a perfect fit with the strategy of the expert International group and its focus on expert consultation and excellent service. Without exception, the speciality stores involved are all profitable and healthy companies which are already branded with expert. In addition, the Greek market seems to have now bottomed out," Mathys explains.
"We are happy to return to the expert family fold and are proud to have received the licence for the extremely well-known and popular expert brand in Greece," says Eleni Vartzi, managing director of Commercial & Industrial S.A. "We are certain that we will attract other successful Greek speciality retailers under the umbrella of the expert group. Relevant negotiations are already underway."
Further information about expert International can be found at http://www.expert.org
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