SYS-CON MEDIA Authors: Lori MacVittie, RealWire News Distribution, Cynthia Dunlop, Mark O'Neill, Kevin Benedict

News Feed Item

Blast Radius Joins Two Sessions at International CES 2014

Cameron Friedlander and Shawn Fenton of Blast Radius have been selected to speak on panels at International CES, the Consumer Electronics Association’s annual expo and conference. They will both be speaking under the “Smart Phones and Tablets Conference Track” about marketing and advertising.

“CES has been the stage on which some of the world’s most impactful innovations have been unveiled to consumers, so it’s an honor to have Blast Radius join the conference agenda,” said Sam Landers, president of Wunderman Brand Experience, the global agency’s division that includes Blast Radius (Designkitchen).

Broadcasting without Borders
January 7 2014, 1:30 p.m. (PST)

Friedlander, executive director, creative technology, North America, will join a panel discussion on the radical transformation in how people consume content, and the impact it’s having on advertising.

“There’s a demographic contradiction at play: A lot of CES is targeted at high resolution large screen devices, but millennials prefer smaller, more private devices for video consumption,” Friedlander said. “How, then, do we go about creating content and delivering it across the device ecosystem? This creates points of contention within the panel discussion itself.”

Tablets: The Premium Advertising Platform
January 7 2014, 10:30 a.m. (PST)

Fenton, an invention strategist with Blast Radius Chicago, will be part of a panel devoted to tablet-based advertising.

“We are seeing a shift from the traditional highly premium but risky long form to more short form ads that disrupt quickly but don't impede a user’s experience,” Fenton said. “The tablet and smartphone have been a catalyst for these changes and should create a lively discussion around new advertising strategies.”

More information on both sessions is available at the CES website.

About Wunderman

Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients’ growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Levi's, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP and part of Young & Rubicam Group. For more information:

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.