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Blue Bite Partners with Vector Media, Cinema Scene Marketing and Glanz.tv to Enable Mobile Interactivity in Hotels, Movie Theatres, Malls and Other DOOH Environments

Using Mobile to Bridge the Gap Between Physical and Digital Worlds

NEW YORK, Dec. 12, 2013 /PRNewswire-iReach/ -- Today, Blue Bite, the Mobile Standard in Out-of-Home™, announced exciting new rollouts with three outdoor media companies – Vector Media, Cinema Scene Marketing and Glanz.tv®. The addition of mobile to hotels, movie theatres and shopping malls will further increase users' interaction with screens and digital kiosks, enhancing their in-venue experience by providing relevant and valuable content tailored to each unique environment.

(Photo: http://photos.prnewswire.com/prnh/20131212/MN31929)

Blue Bite's proprietary mTAG® platform uses an all-inclusive mobile approach consisting of various technologies such as Near Field Communication (NFC), Quick Response Codes (QR), Short Message Services (SMS), Bluetooth Beacons and geofencing to facilitate a variety of brand-to-consumer interactions. These rollouts will allow marketers to extend their branding campaigns from an on-screen impression to a two-way mobile interaction with their target audience.  In addition to the advertising campaigns, users will have access to local deals and offers, games, rewards and other exclusive content.

"We are often challenged with bringing consumer engagement and additional metrics to the location-based video space, and mobile is always the solution," said Joe Esposito, VP of Product Development & Operations at Spafax Networks.  "Connecting mobile with screens for consumers on-the-go is incredibly valuable, and Blue Bite's mTAG® platform helps us seamlessly facilitate these cross-screen campaigns."

The deployments will feature Blue Bite's mTAGs installed onto Vector Media's digital kiosks in hotel lobbies, restaurants and bars across Miami; Cinema Scene's TrailerVision™ screens in theatre lobbies, specifically designed to draw consumer attention and drive interactivity with movies and brands; and Glanz.tv® digital screens in premier pedestrian locations.

"We are excited about our newest partnerships and commencing these important rollouts heading into 2014," said Mikhail Damiani, CEO and Co-founder of Blue Bite. "With the continued expansion of our footprint, we can provide brands with direct access to their target demographic with unparalleled scale."

The addition of mobile adds a new layer of accountability for advertisers, who are increasingly focusing on proving ROI.  The real-time analytics allow participating brands to measure the effectiveness of their campaigns, and optimize the mobile content in real-time to react to market conditions. 

"Vector Media is very excited to partner with Blue Bite in the mobile space.  This technology will add value for our clients, as it will help us continue to show a true ROI on their out of home investment," said Jay Goldstein, Manager of Digital Out-of-Home at Vector Media.

Michael Holmes, Principal of Cinema Scene added, "We are consistently looking for ways to extend content beyond our TrailerVision™ displays.  The addition of Blue Bite brings more value to our advertisers as consumers can now take content on the go and generate extended awareness after leaving the cinema lobbies."

"We are proud to have Blue Bite as a partner; their mobile platform will provide a dynamic tool for our digital advertisers," said Joseph Kunigonis, President of Washington DC Metro-based Glanz, Inc. "By blending the glanz.tv® digital signage network with mobile interactivity, we will bring the latest digital technology into our network to enhance the user experience for our advertising and real estate partners."   

Blue Bite has witnessed steady growth in the number of mobile engagements per campaign over the past several years.  The Company expects further growth as it continues to extend its physical-to-digital mobile network – already the largest in North America. 

About Blue Bite (www.bluebite.com)

Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices. Blue Bite has partnered with many of the leading Out-of-Home companies in the U.S. and prides itself on creating an interactive two-way engagement by enabling consumers to connect with digital and traditional media via their mobile phones. For more information, please visit www.bluebite.com and follow the latest updates and developments on Facebook and Twitter.

About Vector Media (www.vectormedia.com)

Vector Media offers diverse Out-of-Home advertising opportunities, specializing in large format visual communications.  Our ever-growing media arsenal includes transit spectaculars, transit posters, taxi media, digital advertising, wallscapes, bulletins, telephone kiosks, telephone wraps and building wrap spectaculars. Our current markets include New York City, Las Vegas, Los Angeles, Philadelphia, Chicago, San Francisco, Boston, Seattle, Florida, Miami, San Diego and Vancouver. In addition, we have the ability to charter our Double Decker Spectaculars to almost any city throughout the U.S. & Canada.

About Cinema Scene Marketing (www.cinemascenemarketing.com/media)

Cinema Scene Marketing, headquartered in Overland Park, KS, is an industry leader in driving theatrical marketing, advertising and promotional campaigns for major Hollywood studios and corporate brands.  Touching over 200 million cinemagoers annually, Cinema Scene's in-lobby promotions generate memorable brand exchanges.

About Glanz.tv® (www.glanz.tv)

Glanz.tv is a digital out-of-home media company, offering location-based, just-in-time digital advertising. We are focused on premier locations with the highest pedestrian foot traffic in the Washington, D.C. Metro area.

About Spafax Networks (www.snxchange.com)

Spafax Networks, a division of WPP's tenthavenue, was founded in 2012 with a mission to become the leading global company targeting on-the-go audiences and influencing purchase outcomes across multiple channels and devices.

Spafax Networks' initial offering is a buying solution for digital placed-based media, dubbed the SN: Xchange. As advertisers continue to look for new digitally-capable screens to include in their addressable media plans, Spafax's proprietary buying methodology solution is coupled with ad serving — via a demand-side platform, or DSP — in the previously uncharted territory of digital placed-based networks. The SN: Xchange optimizes campaigns by identifying target consumers down to the sub-block level and enabling buys to be placed in a biddable, real-time marketplace.

Media Contact: Alex Kim, Blue Bite, 866-523-3070, alex@bluebite.com

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SOURCE Blue Bite

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