SYS-CON MEDIA Authors: Bob Gourley, Lori MacVittie, RealWire News Distribution, Cynthia Dunlop, Mark O'Neill

News Feed Item

"The Hobbit: The Desolation of Smaug Expansion Pack" Kabam Mobile Game Launch Party

Kristen Bell, Rosario Dawson, Jena Malone and Christa B. Allen Celebrate the Launch of the Exciting Game Update

LOS ANGELES, Dec. 12, 2013 /PRNewswire/ --

WHAT:

Hollywood gathered to celebrate Kabam's popular mobile game The Hobbit: The Desolation of Smaug Expansion Pack, inspired by Peter Jackson's The Hobbit Trilogy, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).



WHO:

Celebrities in attendance included Kristen Bell (Veronica Mars, Parks and Recreation), Rosario Dawson (Sin City: A Dame to Kill For), Jena Malone (The Hunger Games: Catching Fire), Christa B. Allen (Revenge, 13 Going on 30), Jesse Heiman (Chuck, The Mindy Project), Forever In Your Mind (boy band), Maitland Ward (Boy Meets World),  Breann Johnson (Red Wing) and many more. 

 

DJ Performances by Sydney Lopez & The British Bardot aka Nikki Pennie



WHEN/WHERE:

Wednesday, Dec. 11

Eveleigh

8752 Sunset Blvd.

(near Sherbourne Dr.)

West Hollywood, CA

90069



ABOUT THE GAME:

 

 

 

The battle for Middle-earth has begun!  The free-to-play strategy game challenges players to build their own empire in Middle-earth and features fan favorites Gandalf, Bilbo, Legolas and Tauriel. In the new The Hobbit: The Desolation of Smaug Expansion Pack, the evil Dragon Smaug awaits you!

 

·         The Hobbit: Kingdoms of Middle-earth has grossed close to $100M in revenue since its Nov. 2012 launch.

·         Consistently ranked in the Top 15 on the Top Grossing charts of the iTunes App Store

·         More than 1 million alliances have been created with nearly 16 million cities built more than 4 million battles per day

·         Watch the trailer for The Hobbit: Kingdoms of Middle-earth here



CONTACTS:

Susan Yin

Karina St. Jean

Rogers & Cowan

syin@rogersandcowan.com

kstjean@rogersandcowan.com

310.854.8122

310.854.8112




Click Here for Hi-Res B-Roll

Click Here for Low-Res B-Roll

Click Here For Photos:

 

SOURCE Kabam

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.