|By Business Wire||
|December 12, 2013 04:35 PM EST||
Wunderman returns to the global innovation stage with two speakers at International CES next year: Gurval Caer and Stewart Pearson have been slated to share their expertise on the latest in smartphones, tablets and digital Hollywood.
“It’s always exciting to be at CES and witness next-generation movers and shakers first hand,” said Caer. “This is a great platform for breakthrough technologies and ideas to be shared with the world and Wunderman is pleased to be on the agenda.”
“We’re not playing in the same old sandbox anymore,” said Pearson. “We have a slew of technological innovations like mobile and broadband massively changing the game every day and opening up so many new doors for marketers, advertisers and entertainers. It’s time for us to respond and move into the age of enhanced advertising.”
January 6, 2014, 10-11 a.m. (PST)
The smartphone/tablet platform is the most transformative and revolutionary advancement in consumer electronics since the introduction of the personal computer 30 years ago, becoming indispensable in consumers' daily lives.
Gurval Caer, vice chairman, chief innovation & marketing officer, will sit down with a panel to discuss the features and network capabilities of—and content innovation and consumer expectations for—the smartphone/tablet platform.
January 8, 2014, 12-1 p.m. (PST)
As consumers integrate broadband into every aspect of their lives, Hollywood and Madison Avenue have exciting new opportunities to experiment with all forms of electronic messaging.
Stewart Pearson, vice chairman, chief client officer, will join a panel speaking about how this quantitative shift in the creative process is transforming advertising, entertainment and the devices themselves.
Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients’ growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Levi's, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP and part of Young & Rubicam Group. For more information: www.wunderman.com.