|By PR Newswire||
|December 13, 2013 03:48 AM EST||
LONDON, December 13, 2013 /PRNewswire/ --
Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, is pleased to announce the successful launch of the 'Dual Network' for Live games.
This exciting and exclusive offering enables players from all over the world to enjoy a tailored cultural experience while playing their favourite Live games from anywhere in the world and on any platform. The feature currently caters for both European and Asian markets. This means an Asian player who lives in Europe can play a game operated in the UK with an Asian dealer who follows Asian customer service practices and vice versa.
Such customisation offers players a familiar cultural experience making the gaming experience all the more exhilarating. Playtech's licensees will benefit from this feature for all Live games by offering their players an unrivalled Live gaming experience.
Shimon Akad, Playtech's VP Operations, commented, "The introduction of the 'Dual Network' feature once again shows Playtech's responsiveness to player's needs. We constantly aim to provide our operators with the newest technology and best offering in the market, we follow consumer behaviours and create products that provide our licensees with a strong competitive advantage, which allows them to expand their potential market. I am certain this feature will be more and more important amongst players and operators in no time."
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,000 employees located in eleven countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.
For further information contact:
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Pelham Bell Pottinger
Adam Kay, Head of Investor Relations
Pelham Bell Pottinger
David Rydell / Olly Scott / Guy Scarborough