SYS-CON MEDIA Authors: Gilad Parann-Nissany, RealWire News Distribution

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Shelly Palmer Radio Report – December 13, 2013

Time Warner Cable recently introduced a new bundle aimed to win back cord-cutters who think cable TV has become too expensive. The “Starter TV with HBO” bundle includes access to 20 channels, including local channels in HD, as well as HBO and HBO Go, for $30 a month. If this sounds familiar, that’s because it is; Comcast started offering a similar bundle in October. While it’s a step in the right direction, Time Warner’s newest bundle isn’t as appealing as it is at first glance. You’ll still need to rent a cable box, which currently costs $10 a month. Add in taxes and fees and you’ll wind up with a bill close to $50 a month – and that still doesn’t include internet access or a DVR. Cable companies like Time Warner and Comcast are scrambling to regain the market share they’re losing, but these types of bundles alone won’t get the job done. A major shake-up is coming in the world of cable TV – it’s just a matter of who will blink first.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.