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STAINMASTER® PetProtect™ Carpet Debuts at Westminster Kennel Club Dog Show

Best of Breed Sponsorship and Contest to Win Trip for Two

KENNESAW, Ga., Dec. 13, 2013 /PRNewswire/ -- STAINMASTER® carpet is proud to announce its official sponsorship of the Westminster Kennel Club (WKC).  In conjunction with the launch of its newest breed, PetProtect™, STAINMASTER® is the official carpet of the 138th Annual Westminster Kennel Club All Breed Dog Show.  STAINMASTER® PetProtect™, a carpet and cushion system that resists most difficult pet stains and easily releases pet hair when vacuumed, will be featured in the iconic WKC purple color at designated areas at Pier 94 and at Madison Square Garden during the show on Feb. 10-11, 2014.

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STAINMASTER(R) PetProtect(TM) Sponsors Westminster Kennel Club Dog Show

"The Westminster Kennel Club Dog Show awards are the most coveted in the sport, and our STAINMASTER® team is proud to be a part of this distinguished show," said Melissa Minihan, STAINMASTER® vice president of marketing. "This sponsorship allows pet owners and spectators to experience the exceptional performance of STAINMASTER® PetProtect™ carpet firsthand."

As part of this tail-waggingly wonderful partnership, the STAINMASTER® brand introduces the "STAINMASTER® PetProtect™ Unshame Your Pet Photo Contest" hosted on its Facebook page at  Consumers are invited to "like" the Facebook page and upload their favorite pet-shaming photo for the chance to win a getaway package for two to New York City to attend the Westminster Dog Show.  Prize package includes event tickets, airfare and $1,000 cash in the form of a VISA gift card.  Contest ends on Jan. 1, 2014, at 12:00AM EST.

For more on this exciting sponsorship or to enter the contest, visit:

About STAINMASTER® brand
Introduced in 1986, STAINMASTER® carpet offers an extensive brand portfolio with options for every home.  From carpet for the most active of families to pet owners to a baby's nursery, STAINMASTER® carpet is a leader in offering carpets that are durable, easy to clean and maintain.  STAINMASTER® carpet and rugs are manufactured using premium nylon 6, 6 polymer – a unique structure that differs from ordinary nylon – and are available in more than 19,000 styles and color combinations.  STAINMASTER® is the most trusted brand of carpet in America and winner of the 2013 Women's Choice Award® as the carpet most preferred by women. STAINMASTER® and the STAINMASTER® family of marks and logos are trademarks of INVISTA.  For more information, visit, or Twitter @STAINMASTER.


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