SYS-CON MEDIA Authors: RealWire News Distribution, Cynthia Dunlop, Mark O'Neill, Kevin Benedict

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Fonality Says Competitor’s Pants are On Fire

Fonality, innovative provider of business phone systems and integrated communications solutions designed to add value and improve profitability for growing businesses, today called on its competitors to more carefully check the facts used for product comparisons.

“We get that the market for business communications is very competitive, but there’s no need to make stuff up,” said Jeff Valentine, Fonality’s chief marketing officer. “We love healthy competition and we certainly aren’t the best choice for every business, but let’s all go crazy and tell customers the whole story. We promise, they can make good decisions about who they do business with.”

In a recent example of the problem, a product comparison chart produced by RingCentral, incorrectly indicates that Fonality’s cloud-based offer does not include free implementation and preconfigured phones, 24x7 or premium support options. In fact, these items have always been part of the offer along with free voicemail boxes and conference calling, also incorrectly categorized in the document.

“I guess you can’t believe everything you read after all,” continued Valentine. “While RingCentral is a fine choice for small businesses that need basic VoIP service, people choose Fonality because they want a solution that goes beyond voice to add value to each customer or employee interaction and helps drive the activities that increase sales and improve customer service.”

In an unorthodox move, Fonality has republished RingCentral’s glossy on its own website, showing the errors using a graffiti picture that Fonality staff marked up with sharpies. This image is available here: www.fonality.com/pantsonfire.

About Fonality

Fonality provides business phone systems and contact center solutions designed specifically for growing businesses. As the only provider that can deliver the same user experience in the cloud or on-premise, Fonality equips companies with innovative features that easily scale with growth and allow them to boost productivity, communicate more efficiently and reduce costs. For more information, visit www.fonality.com or call 877-FONALITY.

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