|By PR Newswire||
|December 13, 2013 02:00 PM EST||
NEW YORK, Dec. 13, 2013 /PRNewswire/ -- Today, Jason Binn, Founder and CEO of DuJour Media Group, announced that they have entered into a strategic partnership with BuzzFeed, utilizing each organizations' unique strengths and audiences. DuJour Media Group publishes DuJour Magazine and DuJour.com, a luxury lifestyle publication with both print and digital components.
Launching in spring 2014, DuJour Media will run BuzzFeed's regular "Tell Us About Your Selfie" features (a celebrity selfie photo and interview) in its magazine, aligned with Binn's Binnshot page. DuJour Media's luxury celebrity content will appear on celebrity pages on BuzzFeed, the social news and entertainment media company.
In the partnership with BuzzFeed, DuJour will leverage its access to celebrities and luxury tastemakers, to use in conjunction with BuzzFeed for events and content generation. Using BuzzFeed's proprietary technology and data from the BuzzFeed Partner Network, the most shareable and social content from DuJour will be triggered in real-time and will be promoted to BuzzFeed's audience.
"Combining BuzzFeed's unique voice and massive audience with DuJour unprecedented access to the world's most interesting celebrities is a partnership for the record books. We couldn't be more thrilled to be working together," said Jason Binn, DuJour Media Founder & CEO.
"Over the past twenty years, Jason Binn has been a mentor and a definitive thought leader in celebrity and lifestyle media, and I couldn't be more excited to bring together our two companies," said Jon Steinberg, BuzzFeed President & COO. He continued, "Jason built the field of celebrity and lifestyle coverage and Buzzfeed built the field of distribution of content across social networks. It's the perfect pairing of two entrepreneurial businesses."
About DuJour: DuJour is a quarterly lifestyle publication for the highly affluent, chronicling the vibrant worlds of the wealthiest and most inspiring subjects in the world. The magazine, available in print to an audience of 250,000, online at www.dujour.com, and mobile to members of Gilt Groupe, the ground-breaking retail site, and at Hudson Media newsstands in select markets nationally. Distribution amounts to a controlled circulation of over three million. Created by Jason Binn, DuJour amasses the talents of Co-editors-in-chief Keith Pollock and Nicole Vecchiarelli and a brilliant roster of editors, writers, stylists and photographers. DuJour brings to the forefront stories about fashion, design, food, travel, art, politics et al., with local-market focuses, issue to issue. Awards include: Ad Week 2013 Hot List Reader's Choice – Hottest Newcomer, Min – Editorial & Design Awards 2013 – Best Launch (Print), Min – Editorial & Design Awards 2013 – Best Website, 2012 Webby Award for Best Home/Welcome Page, and The Folio: 100.
About BuzzFeed: BuzzFeed is the leading social news and entertainment media company. BuzzFeed is redefining online advertising with its social, content driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment and video across the social web to its global audience of 100M.
SOURCE DuJour Media Group