|By Marketwired .||
|December 13, 2013 02:25 PM EST||
SAN FRANCISCO, CA and NEW YORK, NY -- (Marketwired) -- 12/13/13 -- Martini, the experts in engaging the audience with the most money and influence online, has been ranked second among 42 leading "digital native" company sales organizations by respondents of the MyersBizNet Advertiser and Agency Media Satisfaction Survey - 2013.
The report surveyed 300 advertiser and agency executives and ranked the top digital native organizations. The report lists Martini in second place, only behind Google, and ahead of Yahoo, YouTube, AOL and other digital giants across a number of categories. Access to the full report is limited to members of the network.
Martini built a distinctive curated content ad unit (CCU) that integrates editorial content from the likes of Forbes and Fodors, among others, into high impact rich media units alongside advertisers' brand messages. The result has been a huge lift in interaction with engagement rates increasing by as much as 33 percent. Martini, one of the first to adopt IAB's Rising Stars rich media ad units, has built an innovative content marketing strategy by leveraging these engaging ad formats to help clients like Bentley and Chase reach the most valuable audience with premier content at scale.
"This has been an exciting year of growth for Martini and we are honored by this most recent accolade from MyersBizNet," said Skip Brand, CEO of Martini. "We carefully curate relevant content from some of the most prestigious publishers to help our advertisers connect with customers, who want interesting and informative content. Being able to strategically run these units across our global affluent platform has helped make it so successful."
Additionally, Martini was recently recognized by the Myers Media Business Network Advertiser Survey that highlighted results from the company's tenth annual survey of advertising executives on digital media value and sales organization performance. Martini was selected first for premium content, second for innovation and customer service and third for value.
Martini specializes in helping the world's most prestigious brands engage the audience with the most money and influence online. Leveraging proprietary insights on where and how the affluent consume media, Martini provides sophisticated solutions for delivering compelling rich media campaigns that integrate content, video and social functionality across the passion-based, niche sites this audience interacts with, at work and at play. It's affluent advertising engineered. Headquartered in San Francisco, Martini has offices in New York, Chicago, Detroit, Los Angeles and London. Visit www.martinimediainc.com to learn more.
Blast PR on behalf of Martini