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HRM Software Provider Appical Closes Investment Round led by Merapar

AMSTERDAM, December 16, 2013 /PRNewswire/ --

Appical, a trendsetting provider of mobile onboarding solutions for employees, has closed a new investment round, enabling further growth of its award-winning software. The investment round is led by the Merapar TMT Fund I, which targets early-stage companies in the technology, media and telecom sector. Having gained a significant position in the Netherlands with major blue-chip customers like Philips, Ahold and KLM, Appical will be able to use the new capital to expand in Europe.

"Appical matches our strategy of investing in companies that are able to disrupt industries and that have the potential to become a category leader," said Paul de Bot, Partner at Merapar.

Since its inception in 2012, Amsterdam-based Appical has built a strong position as an employee-driven solution within HRM software.

"We are proud to welcome our new investors, which will provide us the financial ability to realise our ambitions. Merapar is a value-adding fund with a solid technology background accompanied with a proven business experience that can boost our success internationally,"
said Gerrit Brouwer, Founder and CEO of Appical.

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About Merapar
Merapar is a European investment and advisory firm helping innovative technology, media, and telecom companies developing disruptive technologies and business models. Through its in-house investment fund and its experienced team, Merapar provides hands-on strategic, operational, and financial services. Founded in 2013, the company is headquartered in Berlin and Eindhoven and is also present in Brussels, London, and Silicon Valley.

About Appical
Appical changes the way people start in their new role. Appical is a cloud-based company that provides a scalable mobile platform aimed at getting employees faster productive and increasing engagement levels with the use of augmented reality, interactive missions and social integration features. Appical's client base consists of large international enterprises such as e.g. Philips, Ahold, Seagate and KLM. 

Press contact:

Appical   Annemarije van Zandwijk,    [email protected],        +31-(0)20-893-21-76
Merapar   Birgit Gugath,            [email protected],    +31-(0)40-845-51-43

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