|By Business Wire||
|December 16, 2013 06:18 AM EST||
Research and Markets (http://www.researchandmarkets.com/research/vgmqbc/assessment_of_the) has announced the addition of the "Assessment of the Indian Washing Machine Market 2013" report to their offering.
The improving living standards have made home washing machines an essential consumer good in the Indian market. The changing environmental dynamics, urbanization and rising income levels are driving the growth of this segment that was once inhibited by the high price point.
The presence of various multinational companies has increased the growth potential for the market, as these players are focusing on building capabilities in the Indian market. The leading global players are gaining on the Indian players that are struggling to match the technological innovations. Player are now focusing on improving their products at various price points to provide consumers with affordable varieties.
The report 'Assessment of the Indian Washing Machine Market 2013' highlights key drivers of and trends emerging in the Indian Washing Machine Market. Initiatives and performance of key players including Voltas, Blue Star, LG, Samsung, Hitachi, Electrolux etc. has been presented. The current market scenario and future prospects of the sector has also been examined. The report also highlights the communication and advertising approach of the players.
Key Topics Covered
1. Market Overview
2. Trends & Drivers
3. Industry Challenges
4. Competitive Landscape
5. Essentials of brand building in the category
6. Communication/Advertising approach employed by leading players
7. Future Outlook
8. Research Methodology
9. About SRI
- AB Electrolux
- LG Electronics India
For more information visit http://www.researchandmarkets.com/research/vgmqbc/assessment_of_the
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