|By Marketwired .||
|December 16, 2013 12:00 PM EST||
SAN FRANCISCO, CA -- (Marketwired) -- 12/16/13 -- Euclid, the leader in in-store retail analytics, today announces it has been honored as an Organizational Ambassador by information and privacy best practice institution, Privacy by Design (PbD). The prestigious acknowledgement highlights Euclid's dedication to ensuring consumer privacy while developing its groundbreaking "physical world" analytics solution.
"In today's growing landscape of data collection and analysis, it is essential that privacy is at the core of design," said Dr. Ann Cavoukian, Information and Privacy Commissioner for Ontario and founder of Privacy by Design. "Euclid's technology and business practices are perfectly aligned with the seven pillars of PbD. We're proud to welcome them into our group of privacy ambassadors, and we commend Euclid for an unwavering commitment to protecting consumer data."
Privacy by Design, a best practice institution, showcases companies committed to protecting consumers and making privacy assurance the default mode of operation. PbD recognizes companies and individuals based on alignment with its Seven Foundational Principles:
1. Companies should approach privacy proactively and preventatively to anticipate privacy infractions before they occur.
2. Privacy should be a default setting, meaning that personal data is automatically protected and requires no action by an individual.
3. Privacy should be embedded into a company's design as an essential foundation instead of a last minute addition.
4. Privacy should be fully functional and positive-sum. Companies should not sacrifice capabilities and benefits in order to maintain privacy
5. Privacy requires end-to-end security that is extended through the entire life cycle of the data involved.
6. All technology should operate in a way that is visible and transparent to both users and providers.
7. The interests of the individual are the most important and it's essential for companies to maintain respect for user privacy.
A pioneer in the in-store analytics space, Euclid realized early on the importance of developing a product with a foundation built on privacy to earn and maintain shopper trust. Euclid's approach ensures names, addresses, phone numbers, or other demographic data can never be collected.
"We're shoppers too," said Euclid CEO Will Smith, "so we wanted to create a powerful product that helps brick-and-mortar retailers optimize the shopping experience, yet was also something that we could be proud of and stand behind as consumers. Recognition from PbD is really important to us because protecting privacy has been integral to Euclid from the very beginning."
Building on the Privacy by Design principles, Euclid recently helped spearhead the creation of a Mobile Location Analytics (MLA) Code of Conduct alongside Sen. Charles Schumer and the Future of Privacy Forum (FPF), a privacy advocacy group. The code of conduct outlines a new set of industry standards to ensure consumer privacy while encouraging the use of technology to improve the customer experience.
For more information on PbD and the Privacy by Design Ambassador award, please visit http://www.privacybydesign
Euclid provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers optimize performance of their marketing, merchandising, and operations by measuring foot-traffic, store visits, walk-by conversion, bounce rate, visit duration, and customer loyalty. Euclid collects and analyzes only aggregated, anonymous data. As of October 2013, Euclid's network consists of traffic counting sensors in more than 600 shopping centers, malls and street locations around the United States. During September, the network measured 20 million shopping sessions across the United States. Visit http://euclidanalytics.com/ for more information.
About the Office of the Information and Privacy Commissioner of Ontario
The Information and Privacy Commissioner is appointed by, and reports to, the Ontario Legislative Assembly, and is independent of the government of the day. The Commissioner's mandate includes overseeing the access and privacy provisions of the Freedom of Information and Protection of Privacy Act and Municipal Freedom of Information and Protection of Privacy Act, as well as the Personal Health Information Protection Act, which applies to both public and private sector health information custodians. A vital component of the Commissioner's mandate is to help educate the public about access and privacy issues.
VSC for Euclid