|By PR Newswire||
|December 17, 2013 02:40 AM EST||
When reports of fraud at Vida Vacations began pouring into media outlets an independent analysis was needed to verify their authenticity. By comparing the fraud reports with firsthand accounts from actual guests it shows a likely case that these reports of Vida Vacations fraud are flagrantly untrue.
CANCUN, Mexico, Dec. 16, 2013 /PRNewswire/ - When families and vacationers started showing growing concern over the amount of negative reviews making their way online about Vida Vacations' resort locations it prompted an independent analysis to make sure that these reviews were unbiased and written by actual guests of the resorts. The findings have shown that many of these review sites are easily accessible to anyone who wishes to post on them, which prompted a look into their authenticity. When a recent guest of a resort posts a negative review it can be a useful tool for these destination hotels, a means for them to discover new ways to offer better service and fix flaws they may have. When fraudulent reviews start showing up en masse it can damage the reputation of a resort, and that is often the purpose. So what were the findings when the Vida Vacations fraud postings were investigated?
Vida Vacations operates many resorts throughout Mexico and an inquiry into the reviews shows an average 80% overall rating with the majority of reviews being positive in nature. It can be noted as well that a large percentage of positive reviews come from accounts that are in good standing and have reviewed multiple resorts over a period of years, whereas many of the negative reviews were posted using accounts that were created specifically to post about Vida Vacations' fraud and nothing else. It is curious that these reviewers have not traveled to any other resorts or posted about any other vacations, leading the investigation to conclude that many of these reviews shouldn't be trusted and travelers should look at reviews written by people who are active and have multiple reviews.