|By RealWire News Distribution||
|December 17, 2013 05:15 AM EST||
Tech savvy silver surfers more at ease with online commerce than other generations
More likely to beat the Christmas queues by shopping at home
- 58% of 66-88 year olds shop online, only one percentage point less than the national average
- Have fewer online shopping frustrations than other demographics
- More likely to trust security of online shopping than other demographics
London, 17th December, 2013 - Exclusive new research from Kalixa Group, a next generation payment company, has shown that the silver surfer generation, Britain's tech savvy senior citizens, are leaving the younger generations in their wake when it comes to confident online shopping.
Retailers and analysts have known for sometime about how seniors are embracing online retail, but this research shows, for the first time, just how confident they are when it comes to shopping online.
The three key takeaways from the research are:
1) 58% of 66-88 year olds shop online, almost as much as the national average of 59%
2) 34.5% of 66-88 year olds are confident in the security of shopping online, way more than the national average of 29%
3) Silver surfers are far less likely to have frustrations with online shopping. Over one third (34%) of all shoppers surveyed are frustrated by having to register a new account. But for the silver surfers, only 21.5% find this a chore. And while 32% of us find remembering passwords a pain, only 22% of the silver surfers find this a problem.
So, does this mean that, we will notice an absence of senior citizens on the high street this Christmas?
Ed Chandler, CEO of Kalixa, believes this might be the case:
"The smart shopper will want to avoid the queues and cold weather that's forecast this Christmas and there's no better way to do this than shopping online. It can take away a lot of the seasonal stress and leads to a more relaxing and enjoyable festive holiday.
The extent to which our senior citizens have embraced the digital shopping revolution is quite breath-taking, not just in terms of numbers, but in terms of the sheer confidence they have in shopping online. It's important that retailers grasp what this means. Armed with this knowledge about the silver surfers, I'd expect retailers targeting older generations to make sure browsing and buying online is optimised. If they don't, they are missing out on engaging with one of the most net savvy demographics."
To download a copy of the Payment Generation Gap report, please visit: www.kalixa.com/download
Note to editors:
*The research was carried out by Opinion Matters on behalf of Kalixa between: 9th September 2013 and 18th September 2013
The sample was 2,126 UK adults who have a current account
About Kalixa Group
Kalixa Group is a next generation Fintech company that enables consumers, small businesses and merchants to make and accept payments. With products that cover virtually every area of the payments chain - from issuing and acquiring to acceptance - Kalixa owns its own ecosystem. Kalixa's three core products are Kalixa Pay, a prepaid e-wallet with more than 150,000 users across Europe, Kalixa Pro, an mPOS for small businesses and sole traders, and Kalixa Accept, which allows merchants to accept more than 200 payment methods. In the last year Kalixa processed transactions worth €2.6 billion for more than 300 merchants.
Kalixa won 'Best Alternative Payment Project' and 'Payments Pioneer' at the Payment Awards 2013. In 2013, Kalixa's CEO Edward Chandler was ranked the third most influential executive in the Payments Power 10.
Kalixa Pay holds an E-money license and Kalixa Accept a Payment Institute license from the Financial Service Conduct Authority as well as MasterCard and Visa acquiring licenses. The company has offices in Vienna and London, with more than 200 employees from 25 nations.
For more information visit: www.kalixa.com
Michael Scanlan, CCgroup for Kalixa Group
T: +44 207 535 7204
M: +44 7880 359 529