SYS-CON MEDIA Authors: Gilad Parann-Nissany, RealWire News Distribution

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Wayra Start-up Ensygnia acquires Mustard Digital and Snaptaps retail price drop platform

Plans to create showcase site for Onescan mobile payments with 70 major brands

London, December 17, 2013: Ensygnia, the Onescan mobile payments company backed by Telefonica's technology start-up accelerator Wayra, today announced that it had acquired Mustard Digital, and its subsidiary retail price drop site Snaptaps, in an all share deal for an undisclosed sum.

As a result of the transaction, Ensygnia plans to turn the Snaptaps site into a multi-brand showcase of household-name retailers for the Onescan mobile payments service.

Ensygnia co-founder and CEO Richard H Harris said: "This is a very significant and strategic move that gives us tremendous control of the next stage of our business growth. By integrating Onescan into our own retail sales platform, covering some 70 household name consumer retail brands, we gain a relationship with those brands and real world consumer experience and insight.

"It is a deal that takes both Snaptaps and Ensygnia Onescan to the next level," Harris added.

Mustard Digital launched the Snaptaps service on the back of developing a proprietary platform for managing web-based alerts and notifications for its own clients.

Mustard Digital co-founder Bede Feltham said: "Snaptaps was conceived as an easy way to seek out bargains - it constantly monitors a wide range of popular sites to pick up price drops and alert shoppers to all the great deals on offer.

"We are already talking with the brands and our partners about how we can work together to integrate Onescan with Snaptaps so that their consumer customers could go from bargain-hunting to bargain-shopping with just one scan," Feltham added.

As part of the acquisition, Feltham becomes Ensygnia's VP for Payments and Loyalty programmes while Mustard co-founder Ben Osborne continues as Technical Architect working alongside the Ensygnia engineering team to focus on developing the combined Snaptaps and Onescan proposition.

"This acquisition adds more brilliant people and complimentary technology to the Ensygnia proposition," added Richard H Harris. "What's more, working with Snaptaps' existing customer base and technology platform will allow us to develop and enable Onescan solutions across a wide range of customer engagements from acquisition, through payments and onto loyalty programmes."

ENDS

About Ensygnia
Ensygnia (http://www.ensygnia.com/) is the mobile interaction company behind the breakthrough Onescan omni-channel app. Onescan enables mobile payments online, in-store and on-the-go and has applications for log-in, authentication and mobile identity. In the payments world it allows customers and prospects to go from looking to buying in less than 10 seconds.

Ensygnia's patented technology platform and service enables any connected device with a camera to interact and transact with any connected device with a screen. The company raised a total of $3.3m in its seed funding stages. As well as its investing management team, the company's investors include Jesus College Cambridge, Rhoddy Swire of Pantheon Ventures, and Telefonica through its Wayra Business Accelerator Academy.

The company's two granted UK patents for the Onescan process cover both log-in and payment applications. It has recently filed its patents in 59 countries worldwide. Recent awards include the GSMA Mobile World Congress where Ensygnia was voted one of the top three innovations likely to have greatest impact on global mobile industry over the next 10 years; Finalist in the Consumer Trust category at the Meffys; and a winner in the UK's Smarta 100 Awards for Britain's best and brightest new businesses.

Further information from:
Kevin Taylor, VP Comms and Marketing, Ensygnia
M: 07850 858 291
E: kevin.taylor@ensygnia.com

Source: RealWire

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