|By Business Wire||
|December 17, 2013 08:01 AM EST||
Following a successful partnership with NUVI, music discovery company gigg (www.gigg.com) is experiencing one of its most effective marketing periods to date. Using NUVI's real-time social media analytics platform, gigg has been able to continuously gather feedback and respond to customer needs in real time, propelling its campaigns and expanding the reach of the gigg music discovery and engagement platform.
“NUVI has given us the power to make data-driven decisions in real-time and during our most important events, competitions and campaigns,” said gigg CEO Scott Warner. “Music tastes shift every minute, and NUVI allows us to react immediately to the way our customers want to interact with their favorite artists and songs."
NUVI’s social media analytics tools – such as an interactive bubble stream of real-time mentions, mapping capabilities, and a word burst component that lets users identify trending topics – provide gigg executives the power to proactively track and analyze their social-media campaigns in real time. Using NUVI, gigg's leadership team can better formulate strategies that boost the company’s profile, while also overseeing the effectiveness of their marketing and social-media teams through NUVI’s exclusive visual representation of the conversation.
"Before NUVI, we were doing so many different things to try to maximize our social outreach and effectiveness, but had no way to pinpoint what was working or not working," Warner said. "Now, with NUVI, we can instantly put a finger on our effectiveness and efficiency and reallocate resources based on the real-time feedback we receive from the social conversation generated by our campaigns. With this knowledge we were able to expand our reach to over 92 million people and spread to an additional 45 million.”
gigg, named one of the 10 best startups from SXSW 2013 by Complex Tech, uses competitions to discover musicians and an app that allows users to express themselves online using song lyrics. Some of gigg’s clients have included notable entertainers such as Maroon 5, Robin Thicke, Jay Sean, Sara Bareilles, Skylar Grey, Neon Trees, Owl City and Gavin DeGraw.
“It is great to work with gigg and offer them another tool to increase the effectiveness of their campaigns,” said David Oldham, CEO of NUVI. “NUVI makes social conversations actionable by using elegant real-time dashboards and stunning visualizations. It’s fantastic to see our clients experiencing the quantifiable benefits of the NUVI platform."
NUVI analyzes data from millions of sources, including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, Flickr and more than 3 million RSS feeds. The data is then presented in a visually intuitive, real-time display of conversations that measure influence and sentiment, allowing users to immediately engage their detractors and supporters as well as analyze the success of their advertising, public relations and marketing campaigns.
To learn more about the benefits of NUVI, visit www.nuviapp.com.
gigg is a revolutionary social platform that provides it’s users a way to express, promote, and discover music in all forms. gigg is the only social engine to successfully infuse music into social expression. By selecting lyrics from their favorite songs, users can add pictures, videos, and hashtags for a live-listening experience that allows you to define your moment with music. gigg is also focused on finding the greatest musicians in the world while allowing fan participation in the discovery process. By leveraging our fan’s social networks, gigg competitions are centrally ingrained into the backbone of social media, providing mainstream artists with a new exposure tool reaching millions of new fans and spreading to millions more. Competition winners are selected by mainstream artists and the user community to receive prizes or a chance to play on stage in front of large audiences at some of the hottest venues with the biggest names in the music industry. Download the free gigg app here: gigg.com/download.
NUVI is a real-time analytics platform focused on social media listening, engagement, and reporting. NUVI's web-based software platform makes social conversations actionable and insightful using elegant dashboards and unique visualizations. Spun out of creative agency Struck in 2011, NUVI is rapidly becoming the tool of choice for innovative and socially intelligent organizations and is the exclusive partner in the wire service industry of the world’s leading commercial newswire, Business Wire, a subsidiary of Berkshire Hathaway.