|By Business Wire||
|December 17, 2013 08:07 AM EST||
Clickmob, provider of innovative and scalable marketing solutions, today announced the launch of its mobile phone call advertising marketplace for SMBs and enterprises. Created to address exploding demand for mobile advertising that puts local customers directly in touch with businesses, the Clickmob Call Advertising Marketplace uses precisely targeted messaging and advanced analytics to connect with consumers at times of peak buying interest. The technology then instantly routes calls from these consumers to participating businesses looking to snap up local customers.
The Clickmob Call Advertising Marketplace gives advertisers complete control of who they reach, as well as when and where, with hyper-focused demographic and location targeting, plus configurable call volume and hours of operation. SMBs and enterprises simply sign up, define their market targets and call preferences, and start receiving calls from customers who are eager to learn more about them and their products.
Available worldwide beginning today, Clickmob’s Call Advertising Marketplace has consistently demonstrated up to 25x more conversions than pay-per-click and other forms of mobile advertising. Since recently rolling out the service in select markets, Clickmob has seen 200% month over month revenue growth, highlighting the need for a local-focused, high-ROI alternative to inefficient, ineffective, and costly marketing.
“Clickmob is all about eliminating friction between buyers and sellers,” explained cofounder and CEO Al Abhari. “The most natural action for mobile users interested in a product or service is to place a phone call. Our proprietary technology makes that easy for everyone involved: consumers, advertisers, and mobile publishers, who can now reach a vast network of pay-per-call advertising buyers all within one platform.”
A recent report from BIA/Kelsey, a leading local media research, consulting, and advisory service, indicates that US local media ad revenues are poised to grow from roughly $133B today to nearly $152B in 2017, highlighting the growing importance of mobile marketing, especially in a time when there are already more mobile devices on earth than people.
According to Al Abhari, businesses that go mobile with their local marketing stand the best chance to benefit in the coming years.
“It’s a very exciting time in the mobile marketing space, particularly with respect to mobile local call marketing,” said Abhari. “We’re proud to lead the way with Clickmob’s Call Advertising Marketplace and look forward to helping our clients make the most of their local customer bases.”
Clickmob leads the revolution in mobile advertising by removing the barriers between consumers and marketers and fostering seamless communication between buyer and seller. Clickmob delivers a complete suite of solutions to enterprises and SMBs looking to maximize their mobile marketing ROI by connecting with precisely targeted, high-intent audiences when and where buying decisions are made. For more information, please visit Clickmob.com.