|By Business Wire||
|December 17, 2013 08:08 AM EST||
LeadBolt, a global discovery and monetization platform for mobile app developers and advertisers, today officially announced the launch of its Audio Ads, a mobile ad format that utilizes gyroscope technology to capture user responses within the app.
The Audio Ads, which are available in iOS and Android, combine display, audio and a gyroscopic (shake) trigger to enhance user engagement and move the display ad experience beyond the limitations of the mobile screen. With Audio Ads, the users hear the ad message and are then prompted to shake the phone to engage further with the brand as more content is delivered.
“With mobile users quickly becoming desensitized to banners and other common forms of mobile ad units, LeadBolt exclusively designed Audio Ads to deliver a fresh and fun user interaction that helps brand messages get noticed,” said Dale Carr, CEO of LeadBolt. “With this new mobile technology, brands can deliver more accurate ads to users while maximizing the Click-Thru-Rates for greater monetization.”
King.com, Ngmoco and Zynga are among the advertisers experimenting with LeadBolt’s new Audio Ad format to attract high-value users to their game apps. Recent Audio Ad campaigns across LeadBolt’s network are already outperforming standard banner ads by 30% in CTR -- a good indication that carefully placed interactive ad units work harder to engage and convert audiences.
LeadBolt’s targeting technology allows the ad to be served in a way that is relevant to the user. Their proprietary ad-serving algorithm delivers the right ad format, at precisely the right time to reach mobile users at peak engagement states during their app usage.
Leadbolt is ranked as one of the most-used mobile advertising solution by app developers on the Android system worldwide and serves more than five billion ads a month in over 120 countries across 40,000 apps. More information on the Gyrospcope audio Ad technology can be found at http://www.leadbolt.com/developers_units.php
Connect with LeadBolt:
LeadBolt is an industry leading app discovery and monetization platform for developers and advertisers. LeadBolt allows mobile app developers to easily power app discovery, acquire quality users and increase profitability with a single unified SDK. In addition, it allows advertisers the ability to leverage the widest variety of advanced mobile ad units under one roof creating a high level of discovery, engagement, conversion and return. LeadBolt is privately held and headquartered in Sydney, Australia and Los Angeles, CA. For more information, visit www.leadbolt.com