|By Business Wire||
|December 17, 2013 09:06 AM EST||
Relevvant, a leading software-as-a-service (SaaS) integrated marketing platform that offers brands and agencies the tools they need to engage with their customers more intimately across all channels, has selected OpenMarket, a leading enterprise mobile engagement company, as their preferred SMS and MMS solution provider. The addition of OpenMarket’s enterprise-class SMS and MMS mobile engagement solutions to Relevvant’s service offerings presents an exciting new channel for enterprises to engage at scale with consumers with deep personalization.
“At Relevvant, we’ve created an innovative platform designed for brand advertisers and digital marketers looking to harness the influence of mobile and social to drive better brand engagement,” said Craig Davis, CEO of Relevvant. “Companies that want to build coordinated, interactive, multi-channel marketing campaigns use Relevvant to execute complex but highly relevant campaigns. In teaming with OpenMarket, the #1 SMS provider in the U.S., we provide best-in-class, enterprise-level SMS and MMS transmission with mobile operators in North America and abroad.”
Today’s fully-connected mobile lifestyle provides the opportunity for targeted customer engagement across the entire organization. The “connected generation” is constantly using second screens and often has more than one type of mobile device that they utilize throughout the day. These consumers are also interacting with these devices much more frequently than their desktop computers, driving mobile purchasing power and forcing organizations to develop the mobile channel as the primary engagement avenue to better target current and potential customers.
“As the popularity of mobile devices continues to grow, the mobile channel has become a top priority for businesses to engage their customers,” said Steve French, Global Vice President of Product Management and Marketing at OpenMarket. “We are committed to helping enterprises use mobile to transform their business and find new ways to engage with their target audiences. In working with Relevvant, they are maximizing the capabilities of our platform through SMS and MMS mobile initiatives to enable more personal consumer engagement and interaction.”
Enterprises understand that consumer engagement is more effective when the right content is delivered to the right person via the right channel. Relevvant’s proprietary technology stack leverages real-time social, location and purchasing data, as well as other big data sources, to power advanced psychographic targeting and interest-based consumer engagement across multiple communication channels, all from a single platform. The company’s proprietary algorithms allow companies to utilize this data in real-time through SMS, MMS, push notifications, email, social and display advertising to better engage with their target audiences. Increased campaign relevance results in enhanced ROI, depth of user engagement and higher rates of conversion.
Companies that own several brands use Relevvant to unify their customer data across brands. In addition to other consumer-focused companies, some of the world’s largest media and entertainment brands, such as MTV and Nickelodeon, have already benefitted from their relationship with Relevvant. For more information about the company and its products, please visit http://www.relevvant.com/ and follow the company on Twitter at @relevvant.
Founded in 2011, Relevvant is a privately held, SaaS marketing platform offering brands and agencies the tools to understand their customers more intimately by gathering, analyzing, and making big data actionable across multiple communication channels. The company’s proprietary technology stack leverages social data, location data, CRM data, purchasing data, as well as other big data sources to power advanced psychographic targeting and interest-based engagement. Relevvant is the only platform that effectively creates and leverages big data in real-time to help marketers better engage with their target audiences. The company is headquartered in San Francisco, California. Additional information about Relevvant is available at http://www.relevvant.com/, or you can find the company on Facebook at https://www.facebook.com/Relevvant or on Twitter at @Relevvant.