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Zenger Folkman Offers a New Free Feedback Assessment on Harvard Business Review

- New Feedback Assessment gives employees and leaders a closer look of how to give and receive feedback and overcome feedback fears-

SALT LAKE CITY, Dec. 17, 2013 /PRNewswire/ -- Zenger Folkman reveals how to overcome feedback fears with a new Feedback Assessment on Harvard Business Review.  In a recent HBR article Jack Zenger and Joe Folkman reveal how to measure how effectively feedback is given and received. Giving and receiving feedback is one thing, however. Knowing whether it's done well is important. This holiday season Zenger Folkman is offering a complimentary Feedback Assessment. It's no secret that receiving feedback from a boss is not always a highly anticipated experience.  Many bosses dread having to give honest feedback to their team members. Indeed the workplace epidemic of  "feedback phobia" is widespread.


Why is giving feedback effectively so important to leaders? Zenger Folkman's study of 51,896 executives showed those who ranked in the bottom 10% in asking for feedback (they asked for feedback less often than 90% of their peers) were rated in the 15th percentile in overall leadership effectiveness. And surprisingly, leaders who ranked in the top 10% in asking for feedback were rated, on average, in the 86th percentile in overall leadership effectiveness.

"We have collected this data for over a decade and we continue to find that leaders who ask for feedback are substantially more effective than leaders who don't," explained Dr. Joseph Folkman, President of Zenger Folkman. "The best leaders appear to ask more people for feedback and they ask for feedback more often. Rather than being fearful of feedback, they are comfortable receiving information about their behavior from their bosses, colleagues and subordinates."

This Feedback Assessment will measure the desire for giving and receiving positive and negative feedback. It also measures overall feelings of self-confidence, since that trait correlates strongly with the desire to give and receive feedback. The assessment will be available through the end of January. To take the Feedback Assessment go to To learn more about this topic, or to attend a workshop go to


Zenger Folkman is the authority in strengths-based leadership development. Their award-winning programs employ research-based methods that improve organizations and turn good managers into extraordinary leaders.


SOURCE Zenger Folkman

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