|By Business Wire||
|December 17, 2013 11:03 AM EST||
Research and Markets (http://www.researchandmarkets.com/research/dg2533/global) has announced the addition of the "Global Electrophotographic Printing Market 2014-2018" report to their offering.
The analysts forecast the Global Electrophotographic Printing market to grow at a CAGR of 8.89 percent over the period 2014-2018. One of the key factors contributing to this market growth is the growth in digital printing. The Global Electrophotographic Printing market has also been witnessing the growing application of electrophotographic printing in labels. However, the negative impact of the recession could pose a challenge to the growth of this market.
The key vendors dominating this market space are Canon Inc., Eastman Kodak Co., Hewlett-Packard Co., Konica Minolta Inc., and Xerox Corp.
Other vendors mentioned in the report are The Imaging Systems Group Inc., Jadason Enterprises Ltd., MGI Digital Graphic Technology S.A., Ricoh Company Ltd., and Xeikon N.V.
Commenting on the report, an analyst from the team said: Companies are increasingly finding it difficult to retain existing customers, attract new ones, and gain customer loyalty. This is compelling brand managers to increase their organizational spending on marketing activities, and more precisely, on the packaging of their products. An innovative label enhances brand appeal and enables companies to gain a competitive edge over their competitors. A good label also has the potential to attract the attention of customers.
The Global Electrophotographic Printing market is witnessing an increase in spending in the Label Printing segment, whereby the customers in this segment are increasingly making higher investments in labeling products to enhance their brand image. Therefore, the need for innovative labeling and better graphics is driving the Label Printing segment of the Global Electrophotographic Printing market. Hence, the increasing application of electrophotographic printing to print labels is another trend which is expected to lead the growth of the Global Electrophotographic Printing market during the forecast period.
According to the report, the Global Electrophotographic Printing market has several drivers that are contributing to the growth of the market. One such driver is the growth in digital printing. The increasing adoption of digital printing has adversely affected the traditional printing process. In addition, the market has witnessed advancements in hybrid printing technology, which includes both digital and conventional printing processes, due to the increasing adoption of digital printing. Digital printing is forecast to grow at a rapid rate during the forecast period, leading to its increasing percentage share in the Global Print market.
For more information visit http://www.researchandmarkets.com/research/dg2533/global
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