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Usability Becomes Key Business Intelligence Differentiator As Customers Struggle with Complexity of Highly Tailored Solutions, Nucleus Research Finds

Nucleus Research has released its H2 Technology Value Matrix for Business Intelligence (BI), finding BI and analytics solutions are quickly splintering as vendors tailor software to meet the specific needs of niche markets. New features have added significant complexity putting a new focus on usability.

While BI vendors have added capabilities throughout 2013 based on customer demand for specialization, complexity is starting to lower ROI for many. Nucleus has seen a higher ROI from solutions that can be used by managers and employees who have little to no formal analytics training. Further, usability extends efficiencies by supporting mobile BI capabilities, further increasing value and accelerating the creation of user-friendly mobile applications.

Another trend is moving BI to the cloud as companies are more quickly than ever adding or removing features as necessary. Companies such as IBM and even nontraditional players such as Amazon have set this area as a key battlefield for BI market share, pushing vendors to experiment with cloud delivery models.

“As the previously monolithic world of BI fragments, the now varied world of analytic applications has vendors pursuing best-of-breed solutions for narrow markets. As they carve out their niches, we see a growing need for solutions that are smarter, more intuitive and easier-to-use. In 2014, usability becomes a clear differentiator with the ability to significantly shake up the value matrix,” said Nina Sandy, Principal Analyst, Nucleus Research.

The full Value Matrix Report is available at

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services that provide real-world insight into maximizing technology value. For more information, visit or follow us on Twitter @NucleusResearch.

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