|By PR Newswire||
|December 17, 2013 04:26 PM EST||
LEXINGTON, Ky., Dec. 17, 2013 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, announced that Jeff Carter has been named Vice Chairman of Viamedia's Board of Directors. Carter co-founded Viamedia and is currently its President & CEO. He will continue to be a significant shareholder in the company, will play a key role in recruiting and assimilating a new president and CEO, and continue to play an active role in business strategies and key client relationships.
"As a co-founder of Viamedia, this has been both a rewarding and successful journey," says Carter. "To see the growth and technical advancements our company has experienced and respect earned from our peers for the way in which we have ingrained integrity, honesty and morals in our business dealings while growing this organization has been humbling. I am proud of the company we have built and the reputation for excellence that Viamedia has upheld over the past twelve years."
Since its founding in 2001, Viamedia has become the largest independent full-service provider of cable television and online sales services. Viamedia operates in 57 markets and works with more than 130 ad-supported cable networks and 49 video partners to deliver advertising to more than 3 million households. Viamedia also deploys SEM, SEO, portal advertising and pre-roll video ads on the internet.
The Viamedia board and Carter have conducted an industry-wide search for a new CEO, and the process is near completion. The new CEO will join 500 current employees who work for Viamedia across 32 states.
"The search process has been extensive," added Carter. "I look forward to turning over my present responsibilities to our new CEO so that I can focus fully on what I believe can be of most help in taking Viamedia to our next level of value and performance: long-term strategy, partner relations, acquisitions, industry relationships and strategic affiliations. As co-founder, I am vested in the long term success of our organization and will continue to do whatever is needed to ensure Viamedia's success."
Jeff will continue to lead Viamedia as President & CEO until the search is complete and will ensure a smooth transition to the new CEO prior to shifting to his new role as Vice Chairman. There is no set date for this.
For more information on Viamedia and offerings for video advertisers, visit: www.viamediatv.com.
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.