SYS-CON MEDIA Authors: Esmeralda Swartz, Trevor Parsons, Pat Romanski, Elizabeth White, Yeshim Deniz

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Kids Putting Best Foot Four-Wards

LONDON, December 18, 2013 /PRNewswire/ --

 

Research identifies age four as best year of childhood, as kids are most active and happiest


All parents know that keeping up with kids is not an easy task - and it is even more true if you have a four year old, as new research has identified this as the most active age in childhood; spending seven days - or one week - more per year playing than any other age group.

The amount of time that children are engaged in active play also changes over the years, with a four year old spending on average 176 minutes per day playing; thirty minutes more than any other age group, and 64 minutes - or over an hour - more than the average twelve year old.

Most active ages throughout childhood:

1.   Four years old (21 hours a week)

2.   Three years old (20 hours a week)

3.   Five years old (18 hours a week)

4.   Seven years old (17.5 hours a week)

5.   Six and eight years old (both 17 hours a week)

The makers of No Added Sugar Ribena Plus - the juice drink with added health benefits* - studied over 1,500 families** across the UK, monitoring activity across age groups and revealing that a four year old spends over seven hours more playing each week than the average twelve year old. Over a third of parents of four year olds describe them as 'very active' and one in five admit (17 per cent) they are hard to keep up with - possibly because almost half (47 per cent) would never walk if they could run.

In fact, half of parents (47 per cent) even think that their child is more active than they are day to day and one in five (19 per cent) think their children are more active than they were at that age, showing that today's generation of children are not as inactive, or sofa-bound as they are often perceived to be.  Furthermore, almost half of parents of four year olds (47 per cent) think that it is unfair to assume that modern children are lazy.

Active Ages

The research also uncovered that kids have favourite activities at each age, with a third (29 per cent) of eleven year olds enjoying individual or team sports, one in five (17 per cent) four year olds loving imaginative games or role play and seven year olds enjoying hopping and skipping twice as much as any other age group.  Whereas four year olds like to laugh the most (21times per day) - revealing that active kids are also the happiest.    

In fact over half (57 per cent) of parents feel that their child is happiest when active - and one in six (15 per cent) even wish their child could have more time dedicated to playing - and being a child.

One in five parents (21 per cent) even praised interactive gaming technology - often vilified as a 'sedentary' pastime - for helping kids stay active when indoors, for example during periods of bad weather.

Over a quarter of parents (26 per cent) feel that increasing academic and peer pressures, such as the 'need to look cool' as they get older - even at such a young age - are the main reasons that children become less active.   

The report revealed that the average child does the following each week:

·     Climbs one tree

·     Builds one fort

·     Invents at least three imaginary games

·     Jumps or runs down the stairs four times

·     Has two pillow fights

·     Wears fancy dress clothing at least twice


Nutritionist Angela Dowden, working with the makers of Ribena Plus on this research, comments: "These results outline how important being active is to both children's physical and mental health - it's vital kids don't lose this as they get older.  Parents know that active kids are happy kids - and that it's important to ensure they are getting the right nutrition to help them develop through active play, for example products which offer added vitamins and minerals and alternatives to full sugar, as part of a balanced diet."

 


*Added health benefits refers to Ribena Plus with added vitamins A, C & E or calcium
 
**Research of 1,500 parents of children aged 3-12 carried out 2nd September 2013
 
*****Download the chart at https://www.facebook.com/RibenaUK <https://www.facebook.com/RibenaUK>
 

 
 
About Ribena
 
For more information on Ribena please visit the website http://www.ribena.co.uk   
 
The Ribena website also has lots of ideas for something different to fire up kids' enthusiasm and imagination at the new Let's Do It Club: http://www.ribena.co.uk/letsdoit. Visit the Try it, Make it, Bake it or Grow it sections for ways to inspire kids and teach them new skills.
 
Ribena is the UK's No. 1 Drink-Now Juice Drink (source: Nielsen ScanTrack Juice Drinks Data to e/e 08.12.12)
 
Ribena has been a tasty way for everyone to get their vitamin C since the 1930s.
 
RIBENA is a registered trade mark of the GlaxoSmithKline group of companies.

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