|By Business Wire||
|December 19, 2013 06:10 AM EST||
Research and Markets (http://www.researchandmarkets.com/research/n4blm8/turning_digital) has announced the addition of the "Turning Digital - A wrap-up TV experience" report to their offering.
The EU and the euro-area economy have been undergoing a protracted downturn. As every sector, TV industry was heavily affected by the severe economic context, and in 2012, TV market revenue showed a modest +0.9% growth.
As a consequence of the crisis, European net TV advertising revenues decreased by almost 4% in 2012. Pay TV, while slowing down, yet marked a +3.7%. There are still strong differences among countries, due to different regulatory frameworks and market conditions.
The relationships between broadcasters and new entrants represent a critical element for the development of the market and the outline of strategies for the coming years.
The 11th edition of this annual report is an essential tool to understand the TV market and anticipate its changes. The first part analyzes the Digital TV in Europe, its trends and prospects. The second part focuses on content ubiquity and on the growing trend on the operators' side to adopt effective strategies to enter the new digital markets.
The study, which is based on a global analysis of 17 countries in Western Europe, provides valuable data-driven insights of the Big 5 European markets (France, Germany, Italy, Spain and United Kingdom).
Key Topics Covered
The TV market in 2012
The multichannel television market
The race to dominate the future of TV
- Reshaping the video industry: the incumbents fight back
- Case history: the OTT landscape in the United Kingdom
- Case history: ProSiebenSat.1 and the digital diversification
- Case history: HbbTV developments
- Online advertising
- The surge of video on demand: an overview
- OTT services expanding
- France - Media laws slow the development of the French SVoD market
- Germany - The rise of smart TV is boosting Germany's VoD market
- Italy - Italy's growing SVoD market has recently seen several new entrants
- Spain - Despite the crisis, a lively market
- Scandinavia - The VoD market is growing and competition is stepping up
- Netflix expanding in Europe
- Broadcasters: time to take the online challenge
- Digital entertainment in a multiscreen world
- TV is no longer a single screen
- Smart TV still far from full potential
- 3D TV can wait
For more information visit http://www.researchandmarkets.com/research/n4blm8/turning_digital
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