|By Marketwired .||
|December 19, 2013 10:00 AM EST||
NEW YORK, NEW YORK -- (Marketwired) -- 12/19/13 -- Leading retailers from around the world have partnered with Infusion to transform traditional brick and mortar experiences to engage and delight consumers. From January 13-16, 2014, to coincide with NRF's "The Big Show" in New York City, Infusion will showcase inspiring design, cutting-edge technology, and the insights needed to create enhanced customer experiences for brands like L'Oreal, Richtree Natural Market Restaurants, RadioShack, Build-A-Bear Workshop and Mashreq Bank. Members of the media are invited to join Infusion for an exclusive and interactive retail innovation showcase, being held at Infusion's New York Experience Lounge.
"Technology has forever changed the shopping experience," said Peter Rivera, VP and Executive Creative Director, Infusion. "Digital technology is the tool to engage today's tech-savvy consumers. Edgy brands offering personalized in-store experiences find they are able to re-focus fickle consumers and draw them back into the fold as repeat customers."
La Roche-Posay, the premiere skincare brand of beauty giant L'Oreal, brought brick and mortar together with a hands-on digital experience to the streets of New York. Launched in Madison Square Park at the end of June, La Roche-Posay hosted consumers and celebrities at its S.O.S SaveOurSkin "Parasols of Protection" event, incorporating a digital wall experience to capture both the imagination and content.
David Horton, Chief Transformation Officer, Mashreq Bank - one of the UAE's leading financial institutions - said, "Our new interactive branches are an industry first. Our customers live a digital lifestyle every day; now at our branches, they can expect the same enriched experiences they have with technology with this modernized bank."
Visionary retailer Build-A-Bear Workshop selected Infusion to be their core User Experience and Technology partner in re-imagining each step of a cherished brand experience. Since the first "Store of the Future" was rolled out in September of 2012, in-store sales at the digitally-enhanced locations have increased between 20 and 30 percent, a figure unprecedented in the retail space.
Join Infusion from January 13-16, 2014 in New York to see cutting-edge retail experiences like these first-hand. Click here for more details or contact Kelly Lloyd-Watson from KLPR to arrange an exclusive tour of the Infusion retail innovation showcase: firstname.lastname@example.org / 011-44-208-996-5061.
Infusion unites strategy, creativity, and technology to accelerate and transform business for leading companies around the world. From high performance trading systems to next-generation retail environments and beyond, Infusion creates digital experiences and advanced technology solutions that take our clients' business to new levels. Founded in New York City in 1998, Infusion today is a team of more than 500 innovators in offices across the globe. Infusion has deep expertise in digital design, emerging and legacy technologies, web portal development, enterprise solutions and managed services. www.infusion.com.