|By Business Wire||
|December 19, 2013 11:05 AM EST||
Clinician 1, a leading private social network and medical education resource exclusively for Nurse Practitioners (NPs) and Physician Assistants (PAs), today announced a partnership with Medikly, an innovative provider of cloud-based healthcare engagement, automation and analytics solutions. This partnership enables Clinician 1 to leverage the Medikly OS, a best-in-class software-as-a-service (SaaS) platform, to understand the online behaviors, educational interests and content consumptions habits of over 35,000 healthcare providers across therapeutic specialties.
With healthcare specialists increasingly going online to access the latest news and clinical best practices, continuing medical education and professional networking opportunities, there is a tremendous opportunity to provide additional value through the use of contextual analytics and behavioral insights.
“The integration of Medikly’s platform will be tremendously valuable both for our members and clients,” explained Spencer Falk, Clinician 1 CEO. “By better understanding our community - their interests, their preferences – we will ensure that we’re creating, posting and offering the most relevant information, articles and resources. Simultaneously, our pharmaceutical customers will benefit by having a clearer understanding of how sponsored content or advertisements are faring, what audience segments are interested, and how to improve in the future,” continued Dave Mittman, PA, DFAAPA, President of Clinician 1.
“There is great urgency for online healthcare communities to build, measure and optimize digital programs that effectively reach and provide value to their audience. The actionable insights generated by the Medikly OS will help Clinician 1 make better decisions on how they connect to the right audience at the right time in the right context and through the right channel,” said Venkat Gullapalli, M.D., Co-CEO and founder of Medikly. “By leveraging Medikly’s technology, Clinician 1 will increase its intelligence on the crucial NP and PA community in the United States, their behaviors and preferences online, and will apply the insights gained to drive content creation, distribution, and profitability.”
ABOUT CLINICIAN 1
Clinician 1 is the only online community exclusively for Nurse Practitioners and Physician Assistants and is designed to expand their social, clinical and professional networks. In addition to adding to the knowledge of tens of thousands of members who are nurse practitioners and physician assistants, Clinician 1 also offers its members employment listings, breaking medical news, free CME/CEU credits, clinical articles, specialty groups, patient education links, earning opportunities, and professional savings. Clinician 1 offers the pharmaceutical industry some innovate ways to reach, educate and inform the PA and NP professions.
Medikly is pharma's first and only unified, cloud-based platform that helps brands better reach, engage, and understand physicians across multiple touchpoints. Medikly's platform goes beyond current technology solutions by delivering deeper content, interactive experiences, and a robust set of measurable and actionable big data analytics. For more information, visit www.medikly.com or email firstname.lastname@example.org, and follow us on Twitter handle @medikly.