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Roundarch Isobar Becomes Isobar

Today, Roundarch Isobar announced it is becoming Isobar. Embracing a single name reflects the agency’s commitment to ideas without limits, borderless thinking and experiences that translate across markets. Isobar’s global footprint is extensive with nearly 3,500 staff across 63 offices in 37 markets, and this development serves to illustrate the seamless nature of our global collaborative process.

In the US, Isobar counts over 400 employees across five offices in Boston, Chicago, Denver, Detroit and New York. No changes will be made to the management team or structure of the agency, which is led by co-CEO’s Jeff Maling and Geoff Cubitt.

Roundarch joined Isobar in 2012 because it was inspired by Isobar’s global coverage and depth of expertise in digital, with 13 agency of the year awards currently held internationally and 12 Cannes Lions wins in the last three years. Aligning under the single Isobar brand illustrates the agency’s international strength when it comes to delivering seamless experiences for global clients, along with a deep understanding of the nuances particular to individual markets.

“Coming together under one brand recognizes the globally integrated way we work today,” said Isobar US co-CEO Jeff Maling. “Our clients like GM and LEGO have always expected us to deliver for them across borders.”

“From our NowLabs on four continents, to our sponsorship of the MIT Media Lab, Isobar is committed to fueling digital innovation with our clients around the world,” co-CEO Geoff Cubitt said. “A single brand clarifies that our service offerings and innovations are the collaborative product of our global talent, benefiting our clients everywhere.”

About us

Isobar is a global digital marketing agency consisting of nearly 3,500 digital pioneers in 63 offices, across 37 markets worldwide. Our clients include adidas, Avis, Danone, Coca-Cola, Fiat, Foot Locker, Google, General Motors, HBO, Kellogg’s, Lego, Royal Caribbean and Sony. We have won over 300 major awards, including 12 Cannes Lions and 27 Agency of the Year titles, in the last three years. Isobar is part of the Dentsu Aegis Network and sister agency to Carat, iProspect, Vizeum and Posterscope. For more information, visit us at | @isobarUS |

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