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Lidl Own Label Whisky Trumps Brands Nearly 10 Times the Price

LONDON, December 22, 2013 /PRNewswire/ --

Whisky lovers need look no further for the perfect tipple this Christmas with an own label supermarket whisky outperforming rival brands 10 times the price in the latest Whisky Bible by expert Jim Murray. The Glen Orchy 5-year-old blended malt whisky, which is sold exclusively at Lidl supermarkets, scored a total of 88.5 points out of 100 in the latest whisky guide, placing it in the revered category of "Very good to excellent Whiskies definitely worth buying".

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The Glen Orchy blended malt is priced at a jaw-dropping £13.49 for a 70cl bottle, making it a fraction of the price of a branded Imperial Tribute blended whisky at £125.99 a bottle and a £99.95 Prime Blue 12-year-old whisky both scoring fewer than 83 points. This is the second own label whisky from Lidl that has been given a rating of excellence by whisky legend, Jim Murray, who awarded Lidl's 33-year-old Maxwell Whisky "Superstar" status last Christmas leading to the product selling out within 48 hours of going on sale.

The Glen Orchy blended malt, which is among 4,500 whiskies reviewed in the Whisky Bible, scored 22 points for the nose, 22.5 for taste, and 22 for both finish and balance leading Jim to describe it as being an "excellent malt" with "superb, mouth-watering gristy sugars" with the combination equalling "light-bodied fun". Jim goes on to say, "It's incredibly heartening to see that Lidl has really raised the bar for the everyday Scotch." With an unbeatable price to match, this whisky looks set to be the must-have addition to Christmas festivities this year.

Glen Orchy 5-year-old Blended Malt Scotch Whisky 40% 70cl £13.49

Available in Lidl supermarkets nationwide

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